It's not how good you were, it's how good you made us want to be. Lürzer's Archive will greatly miss you. Farewell, Paul Arden.
Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Florian Beck
Art Directors: Jo-Wayne Peacock, Thomas Berger
Copywriter: Mario Nelson
Published: May 2008
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11 Comments
nice thought
I just KNEW somebody would do this tribute ad. Nothing new, but very appropriate. He wsa a legend, indeed.
cool, perfect art direction too, just kidding :)
like it
that's my favorite book of ALL time!
MEE TOO!!!
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
I dont know that Paul Arden died. :(
Wise man, outstanding copywriter. Farewell.
micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
No way! He passed away? Without seeing me on the top? How I want to show him, how much impact he has in my life, and how this book keeps me in advertising. Farewell then Paul.
I did not know this either. It kind of gives me the chills to read this. Not in an eerie way. Just to know that this man has had such an effect on the ad world that this tribute was made.
This was the first book "on advertising" i read. I put it in quotes because those who read it know that it applies to most areas of life, not just advertising.
Farewell Mr. Arden.
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
extremely great ad.
i read the book it had the same cover very smart how they played with the cover words. He could not have been remembered better. Awesome idea!
the bible
the bible