Conditions Apply: Bowling Night, 1

Conditions Apply is a recently established ad club in Muscat.

Advertising Agency: FP7 Oman
Creative Director / Art Director: Noufal Ali
Copywriter: Arun
Illustrator: Sanoop Ramachandran
Photographer: Ivan Mladenov
Other additional credits: Ajay Menon, Najeeb, Ragav & Solomon
Published: August 2009

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19 comments

Dev Kumar's picture
Dev Kumar
834 pencils

Good campaign...the workaround is okay considering it's in a place like Oman.

Guest's picture
Guest

Good campaign? This is terrible. It doesn't even mean anything!

Dev Kumar's picture
Dev Kumar
834 pencils

Actually it's loaded with meaning although that's not the only reason why it's a good campaign :-)

Guest's picture
Guest

Dude I think you're loaded if you think this is good.

Yanay's picture
Yanay
60 pencils

I wonder how women from those agencies playing in the bowling tournament are feeling about these???? It's an ad for advertisers... shouldn't it be a better one?

adfreak06's picture
adfreak06
140 pencils

9 out of 10 people will come up with this idea if you brief them. Very very basic idea.

But the lines and the design are interesting.

Grace Bastien's picture
Grace Bastien

Agree. Not an overly creative idea. But the execution is rather nice.

Guest's picture
Guest

agree with Dev, its absolutely loaded with meanings, look at the expression! i feel idea here is to communicate the winners and losers expressions, cool idea and interesting art and copy

davidogilvy online's picture
davidogilvy online
8 pencils

Mr. adfreak, will you tell us on what basis u have rated this?

I feel, over all, it's a great campaign. Hats off to FP7!

Guest's picture
Guest

This is the best of the lot. Love the headlines!

Pedestrian's picture
Pedestrian
465 pencils

Holy Christ, this is terrible. Whoever thinks this is good advertising knows nothing about advertising.

Guest's picture
Guest

terrible. wrong on so many levels.

the positive comments HAVE to be coming from the agency involved.

anybody that thinks this is a good campaign needs to seriously consider a career change.

Guest's picture
Guest

Not digging the art direction... Looks pretty phallic

Guest's picture
Guest

www.shutterstock.com we have all pictures you need ...

adfreak06's picture
adfreak06
140 pencils

Art is brilliant!!

Guest's picture
Guest

Brilliant? Look deeper, it's full of male chauvinism!

Grace Bastien's picture
Grace Bastien

Which is only a problem if you are weak enough to take it seriously.
Bowling is a sport. If you can't take a bit of muscle then move over.

rolling.stone's picture
rolling.stone
2740 pencils

Since it is Gulf, where females are often not even free to walk without Burqua, dont know if there females shares a big portion of workforce.

But I really liked copy.

I wont mind even if some people call me male chauvinist.

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~ Quite obviously, I have gathered no moss ! ~

CurryJ's picture
CurryJ
955 pencils

is there like some sexual innuendo thing hidden in here?

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I think; therefore I am

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