Concern India, Breathe Easy: Bikes

1 bus means 40 less bikes stuck in a traffic jam.
Board a bus. Breath easy.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Vipul Thakkar, Shamik Sengupta
Art Directors: Febyn Roy, Ajesh N
Copywriters: Devaiah Bopanna, Kunj Shah
Illustrator: Nithin Rao Kumblekar
Published: July 2010

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11 comments

TommyO's picture
TommyO
1866 pencils

Weakest of all series, but still quite good.

Guest's picture
Guest

Bikes don't get stuck in traffic jams, buses do. Weird for that little concept to slip through the creatives.

Dzsoi's picture
Dzsoi
5268 pencils

You are right, I was wondering about that too.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice illustration

jbuckingham's picture
jbuckingham
713 pencils

Hmm. This says to me that 1 bus makes the same pollution as 40 mopeds.
In which case, I think I'll stick to my moped.

ERROR404's picture
ERROR404
770 pencils

i think of poeple who are crammed into that bus when i see those bikes...

Guest's picture
Guest

nice...

AssassinX's picture
AssassinX
1329 pencils

Good illustration

I also think this is the weakest one of the whole series.

Guest's picture
Guest

love d art bt dese ads lack logic... 40 cars take d same space as 40 bikes? dey shud have increased d number here to at least 120...

ivan's picture
ivan

No, the people taking up 40 cars take up the same space as the people taking up 40 bikes. Got it?

Ivan Raszl, admin of AotW

aji pam's picture
aji pam
94 pencils

this one is weak

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