Concern for Calcutta: Garbage

Concern for  Calcutta: Garbage

Garbage multiplies.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associat Creative Director: Sukhendu Mukherjee
Art Director: Soubhik Payra
Copywriter: Jayatsen Bhattacharya
Photographer: Sanjib Ghosh
Published: December 2007

Your rating: None Average: 5.5 (22 votes)

Comments

the message might be stronger if the garbage look less clean.

just a thought :)

Pogi5's picture

I think the artwork is great. The message is clear as clear can be. But what do they want their intended audience to do with their garbage? :/

Pogi5's picture

bah nevermind, had a brain cramp there for a sec. stop littering. at first glance it looks like the garbage is already at the dumpsite.

chintan ruparel's picture

those look more like bunny rabbits...the white ones :P

~ old habits die hard, older ones never do ~

Pogi5's picture

yup that's exactly the idea...bunny rabbits--->the secret ingredient in viagra ;)

Think the fact its set against a big open sky makes it look like it's at a land fill, as said above. Otherwise I like the idea.

great retouching.
but i think the idea is a bit forced.
all&all good.

your work is your identity.
http://harshikcreations.blogspot.com/

uahauhauhauahuahua!!

niiiice!

wow!

where is the multiply part?

raverus: multiply like rabbits.

photoshop work is a good but not excellent, with no idea.

very forced

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