Conaprole National Cooperative of Milk Producers: Tomato sauce, 3

Without tomato sauce there's no pasta.

Advertising Agency: Key, Montevideo, Uruguay
Creative Directors: Alan Grunewald, Rodrigo Mela
Art Director: Coy Muiño
Copywriters: Esteban García, Camilo Saralegui, Cecilia Besenzoni
Photographer: Youruguay
Published: September 2011

10 comments

DavidD's picture
DavidD
33 pencils

Very very very old idea.
Could be a good one in the 80s.

nepotiums's picture
nepotiums
251 pencils

When I took a glimpse of the plate, I thought it was for some car advertisement because the 'pasta' looks like a 'car spring' to me rather than pasta.

JKW's picture
JKW
227 pencils

...which is the whole point, I believe. Execution not great but the idea is there...

blueturtles's picture
blueturtles
239 pencils

i only got it after reading your comment and seeing the other two executions.

bate_palmas's picture
bate_palmas
1479 pencils

Well...with pesto sauce there is pasta, regardless of whether or not there is a tomato sauce.

Glut's picture
Glut
3947 pencils

old series!

kleenex's picture
kleenex
32936 pencils

Okay, but not special at all.

blacksmurf's picture
blacksmurf
200 pencils

very poor 3d pasta retouch.

easy to say "art director".

arthor's picture
arthor
515 pencils

lamesauce

Chris Inton's picture
Chris Inton
29 pencils

Think translation should say "Without tomato sauce, pasta just isn't pasta".

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