20 comments

joestamp's picture
joestamp
130 pencils

hahaha - why did i just laugh? oops that was a bit inappropriate!

Inverted's picture
Inverted
193 pencils

its too brutal! Why dont they get that brutal advertising give peeple who smoke a bad feeling... and the best way for a smoker to deal with bad emotions is by SMOKING! damit...

The art direction is a bit over the top in the expression... i think they could have gotten away with a milder face on the kids.

The bag of smoke is realy cool though

everartz's picture
everartz
7611 pencils

i disagree with you, coz these type of messages should be brutal and shocking to create the desired awareness, otherwise we will all call it lame ;)
--
Everartz

| Everartz |

rcantalice's picture
rcantalice
37 pencils

I agree with Everartz..... this kind of ad must be brutal or it dosn't work......

juliangray's picture
juliangray
987 pencils

studies show that being brutal its not enough, you have to convey a rational message, teach, explain, enlight.

the think! road safety campaing was a success in therms of feedback.

Using heavy words like murder, death, pain, suffering, sickness is not enough.

copycomoelcopi's picture
copycomoelcopi
822 pencils

nice illustration. a little bit exagerated message.

robottttrockkkk's picture
robottttrockkkk
814 pencils

esta chevre la direccion de arte y la idea.

[ http://eltubedeyou.blogspot.com ]

JFDreamer's picture
JFDreamer
176 pencils

Yeahp, nice illustration, but I don't think there's ever gonna be an effective "non-smoking" campaign. Smokers know smoking is bad and fucks up other people too.

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

Really good work

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I really want to agree with everartz because he's right, but I can't help find these ridiculous somehow, they just make me laugh.

We're going to need more lube.

Crisp One's picture
Crisp One
2007 pencils

I think its the kids expression that makes you laugh, looks like hes throwing a tantrum not suffocating.

I've wanted to do this in restaurants sometimes :]

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

That is it exactly. I couldn't put my finger on it but that's it yeah.

We're going to need more lube.

creativewannabe's picture
creativewannabe
81 pencils

My neighbor smokes like crazy in front of her young kids...but this ad is not going to make her stop!!!

fractalrene's picture
fractalrene
1506 pencils

Love the text, that's all I have to say.

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

very good thinking & more of than a very good excution

thats it's picture
thats it
12 pencils

bad execution!

Jetstream's picture
Jetstream
115 pencils

Nice, I don't agree with "thats it" the execution is maybe not gold, but is definitely not bad.

harrison bruce's picture
harrison bruce
112 pencils

A plastic bag over the head gives me the willies but I sat up and took notice. Message recieved.

angelbuer's picture
angelbuer
12 pencils

Enlighten me, since when are images of innocent children suffering appealing to the target audience. I understand if you looking to stimulate through shock images...but this shows a desperation for ideas and warped creativity that a is kind of last resort for intellectually honest advertisers out there.

The lasting 10 second image I will have from this is equating the Chilean Corporation Against Cancer with terrible images of killing babies. It portrays this organization as killers rather than one who is trying save children.

Remember reverse psychology only works on simple minds or to trick someone into doing something. You are never going to change anybody's mind by this cheap tactic. It is what it is and this particular topic is too important to be treated with such gruesome tactics. Shame on you...

greig's picture
greig
22 pencils

simplemente su ejecucion esta mal lograda...

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