CONAC Chilean Corporation Against Cancer: Brown
Smoking isn't just suicide. It's murder.
Advertising Agency: DRAFT FCB + IDB
Creative Director: Rodrigo Gómez
Art Director / Illustrator: Paulino Caffarena
Copywriter: Gustavo Hernandez
21 Comments
hahaha - why did i just laugh? oops that was a bit inappropriate!
its too brutal! Why dont they get that brutal advertising give peeple who smoke a bad feeling... and the best way for a smoker to deal with bad emotions is by SMOKING! damit...
The art direction is a bit over the top in the expression... i think they could have gotten away with a milder face on the kids.
The bag of smoke is realy cool though
i disagree with you, coz these type of messages should be brutal and shocking to create the desired awareness, otherwise we will all call it lame ;)
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Everartz
| Everartz |
I agree with Everartz..... this kind of ad must be brutal or it dosn't work......
studies show that being brutal its not enough, you have to convey a rational message, teach, explain, enlight.
the think! road safety campaing was a success in therms of feedback.
Using heavy words like murder, death, pain, suffering, sickness is not enough.
nice illustration. a little bit exagerated message.
esta chevre la direccion de arte y la idea.
[ http://eltubedeyou.blogspot.com ]
Yeahp, nice illustration, but I don't think there's ever gonna be an effective "non-smoking" campaign. Smokers know smoking is bad and fucks up other people too.
keep smilling
Really good work
I really want to agree with everartz because he's right, but I can't help find these ridiculous somehow, they just make me laugh.
We're going to need more lube.
I think its the kids expression that makes you laugh, looks like hes throwing a tantrum not suffocating.
I've wanted to do this in restaurants sometimes :]
That is it exactly. I couldn't put my finger on it but that's it yeah.
We're going to need more lube.
My neighbor smokes like crazy in front of her young kids...but this ad is not going to make her stop!!!
Love the text, that's all I have to say.
very good thinking & more of than a very good excution
nice&strong.
your work is your identity.
http://harshikcreations.blogspot.com/
bad execution!
Nice, I don't agree with "thats it" the execution is maybe not gold, but is definitely not bad.
A plastic bag over the head gives me the willies but I sat up and took notice. Message recieved.
Enlighten me, since when are images of innocent children suffering appealing to the target audience. I understand if you looking to stimulate through shock images...but this shows a desperation for ideas and warped creativity that a is kind of last resort for intellectually honest advertisers out there.
The lasting 10 second image I will have from this is equating the Chilean Corporation Against Cancer with terrible images of killing babies. It portrays this organization as killers rather than one who is trying save children.
Remember reverse psychology only works on simple minds or to trick someone into doing something. You are never going to change anybody's mind by this cheap tactic. It is what it is and this particular topic is too important to be treated with such gruesome tactics. Shame on you...
simplemente su ejecucion esta mal lograda...