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CONAC Chilean Corporation Against Cancer: Blonde

CONAC Chilean Corporation Against Cancer: Blonde
Your rating: None Average: 7.2 (11 votes)

Smoking isn't just suicide. It's murder.

Advertising Agency: DRAFT FCB + IDB
Creative Director: Rodrigo Gómez
Art Director / Illustrator: Paulino Caffarena
Copywriter: Gustavo Hernandez

Comments

joestamp's picture 132 pencils

that kid really shouldn't put plastic bags over his head, doesn't he know its dangerous?

the killer's picture 1487 pencils

nice campaign.

your work is your identity.
http://harshikcreations.blogspot.com/

laksh08's picture 111 pencils

hy dud its nice work

everartz's picture 5362 pencils

AWESOME!!!!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

hcook5150's picture 221 pencils
jebus's picture 339 pencils

Wow these are awesome. Clear, Fresh, and well executed. Good job guys!

Jet Propulsion Lab's picture 10602 pencils

This is fantastic work. Wish I'd done it.

360 grados's picture 297 pencils

WOW, very good art

simon.gross's picture 482 pencils

Nice instant get. Great idea.

j4son's picture 255 pencils

Nice work

ritalin's picture 76 pencils

Dude, is the best nonsmoking campaign i`ve seen this year. Nicely done!

jazarah's picture 1272 pencils
biabitch's picture 304 pencils

really like the visuals. they make your heart stop.

Jetstream's picture 115 pencils

I Like it.

angelbuer's picture 12 pencils

Enlighten me, since when are images of innocent children suffering appealing to the target audience. I understand if you looking to stimulate through shock images...but this shows a desperation for ideas and warped creativity that a is kind of last resort for intellectually honest advertisers out there.

The lasting 10 second image I will have from this is equating the Chilean Corporation Against Cancer with terrible images of killing babies. It portrays this organization as killers rather than one who is trying save children.

Remember reverse psychology only works on simple minds or to trick someone into doing something. You are never going to change anybody's mind by this cheap tactic. It is what it is and this particular topic is too important to be treated with such gruesome tactics. Shame on you...

HarveyStewart's picture

This is offensive to my intelligence. Way to completely throw rational thought and intellectual appeal out the window. Forget sharing facts about the tobacco industry and tobbacos effect on health. No, let`s just call smokers baby killers. Yeah, that`ll get them to quit. Don`t you see that these kind of ads just anger smokers. Do you really think there gonna go ``hey, you called me a child murderer. Yeah I guess i am.`` no, there gonna go, fuck you, I`m going to have a cigarette right now just to piss you off. Do any of the people here who think this ad is effective actually smoke. No. It is therefore ineffective. Nothing but sensationalist garabage.

Guest's picture

hey clever one, clearly doing ads showing the facts about tobacco has NEVER worked!!!! I think that these ads are very creative, because they are thinking out of the box!. Beside why do you care if it's offensive to your intelligence, YOU are clearly a smoker, no matter what they do YOU will be offended!!!

FernandoFrangi's picture 63 pencils

At Last!! a clever no smoke ad! preety shoking BTW..

Congratz

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