CONAC Chilean Corporation Against Cancer: Blonde

CONAC Chilean Corporation Against Cancer: Blonde

Smoking isn't just suicide. It's murder.

Advertising Agency: DRAFT FCB + IDB
Creative Director: Rodrigo Gómez
Art Director / Illustrator: Paulino Caffarena
Copywriter: Gustavo Hernandez

Your rating: None Average: 7.2 (11 votes)

Comments

that kid really shouldn't put plastic bags over his head, doesn't he know its dangerous?

nice campaign.

your work is your identity.
http://harshikcreations.blogspot.com/

hy dud its nice work

everartz's picture

AWESOME!!!!
--
Everartz

Wow these are awesome. Clear, Fresh, and well executed. Good job guys!

This is fantastic work. Wish I'd done it.

WOW, very good art

Nice instant get. Great idea.

Nice work

ritalin's picture

Dude, is the best nonsmoking campaign i`ve seen this year. Nicely done!

jazarah's picture

really like the visuals. they make your heart stop.

I Like it.

angelbuer's picture

Enlighten me, since when are images of innocent children suffering appealing to the target audience. I understand if you looking to stimulate through shock images...but this shows a desperation for ideas and warped creativity that a is kind of last resort for intellectually honest advertisers out there.

The lasting 10 second image I will have from this is equating the Chilean Corporation Against Cancer with terrible images of killing babies. It portrays this organization as killers rather than one who is trying save children.

Remember reverse psychology only works on simple minds or to trick someone into doing something. You are never going to change anybody's mind by this cheap tactic. It is what it is and this particular topic is too important to be treated with such gruesome tactics. Shame on you...

This is offensive to my intelligence. Way to completely throw rational thought and intellectual appeal out the window. Forget sharing facts about the tobacco industry and tobbacos effect on health. No, let`s just call smokers baby killers. Yeah, that`ll get them to quit. Don`t you see that these kind of ads just anger smokers. Do you really think there gonna go ``hey, you called me a child murderer. Yeah I guess i am.`` no, there gonna go, fuck you, I`m going to have a cigarette right now just to piss you off. Do any of the people here who think this ad is effective actually smoke. No. It is therefore ineffective. Nothing but sensationalist garabage.

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