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Comments (19)

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Highest Rated

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

I agree that this won't make smokers quit, but I get it. If people only knew that kids can suffer from nicotine withdrawals being around a certain amount of second hand smoke and their oxygen levels are much lower than kids who aren't around smokers. Some of these smoking ads need to be more proactive than aggressive because smokers are just as aggressive but more stubborn. Be more responsible with the message is all I can say.

The imagery is amazing though.

joestamp's picture
joestamp
Activity Score 130

that kid really shouldn't put plastic bags over his head, doesn't he know its dangerous?

laksh08's picture
laksh08
Activity Score 111

hy dud its nice work

everartz's picture
everartz
Activity Score 7609

AWESOME!!!!
--
Everartz

| Everartz |

hcook5150's picture
hcook5150
Activity Score 229
fauxjebus's picture
fauxjebus
Activity Score 498

Wow these are awesome. Clear, Fresh, and well executed. Good job guys!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This is fantastic work. Wish I'd done it.

360 grados's picture
360 grados
Activity Score 305

WOW, very good art

simon.gross's picture
simon.gross
Activity Score 541

Nice instant get. Great idea.

j4son's picture
j4son
Activity Score 266

Nice work

RITALIN's picture
RITALIN
Activity Score 91

Dude, is the best nonsmoking campaign i`ve seen this year. Nicely done!

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

jazarah's picture
jazarah
Activity Score 1262

amazing

biabitch's picture
biabitch
Activity Score 298

really like the visuals. they make your heart stop.

Jetstream's picture
Jetstream
Activity Score 115

I Like it.

angelbuer's picture
angelbuer
Activity Score 12

Enlighten me, since when are images of innocent children suffering appealing to the target audience. I understand if you looking to stimulate through shock images...but this shows a desperation for ideas and warped creativity that a is kind of last resort for intellectually honest advertisers out there.

The lasting 10 second image I will have from this is equating the Chilean Corporation Against Cancer with terrible images of killing babies. It portrays this organization as killers rather than one who is trying save children.

Remember reverse psychology only works on simple minds or to trick someone into doing something. You are never going to change anybody's mind by this cheap tactic. It is what it is and this particular topic is too important to be treated with such gruesome tactics. Shame on you...

HarveyStewart's picture
HarveyStewart

This is offensive to my intelligence. Way to completely throw rational thought and intellectual appeal out the window. Forget sharing facts about the tobacco industry and tobbacos effect on health. No, let`s just call smokers baby killers. Yeah, that`ll get them to quit. Don`t you see that these kind of ads just anger smokers. Do you really think there gonna go ``hey, you called me a child murderer. Yeah I guess i am.`` no, there gonna go, fuck you, I`m going to have a cigarette right now just to piss you off. Do any of the people here who think this ad is effective actually smoke. No. It is therefore ineffective. Nothing but sensationalist garabage.

Guest's picture
Guest

hey clever one, clearly doing ads showing the facts about tobacco has NEVER worked!!!! I think that these ads are very creative, because they are thinking out of the box!. Beside why do you care if it's offensive to your intelligence, YOU are clearly a smoker, no matter what they do YOU will be offended!!!

Guest's picture
Guest

What intelligence? This is one of the most creative yet simply executed designs I've seen. Great idea. Wish I'd come up with it.

FernandoFrangi's picture
FernandoFrangi
Activity Score 63

At Last!! a clever no smoke ad! preety shoking BTW..

Congratz

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

I agree that this won't make smokers quit, but I get it. If people only knew that kids can suffer from nicotine withdrawals being around a certain amount of second hand smoke and their oxygen levels are much lower than kids who aren't around smokers. Some of these smoking ads need to be more proactive than aggressive because smokers are just as aggressive but more stubborn. Be more responsible with the message is all I can say.

The imagery is amazing though.

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