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Grandfather

Agency: 
Published/Aired: 
October 2009
1541
Description: 

Print advertisment created by Milc, Italy for Comune di Siena, within the category: Public Interest, NGO.

Fragile. To protect and help the third age. Call 800 300 300.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito
Photographer: Bruno Bruchi
Art Junior: Benedetto Cristofani
Strategic planner: Antonio Paolo

Comments (2)

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Highest Rated

WillyLatasa's picture
WillyLatasa
Activity Score 616

Agree with you ricklongo, it's kind of sad...

"Bright ideas bring better results"

ricklongo's picture
ricklongo
Activity Score 1244

I think this gives a totally misguided impression.

Being treated as "fragile" is the last think the elderly would want.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Agree with you ricklongo, it's kind of sad...

"Bright ideas bring better results"

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