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Comune di Siena: Grandfather

Comune di Siena: Grandfather
Your rating: None Average: 5.7 (30 votes)

Fragile. To protect and help the third age. Call 800 300 300.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito
Photographer: Bruno Bruchi
Art Junior: Benedetto Cristofani
Strategic planner: Antonio Paolo
Published: October 2009

Comments

ricklongo's picture 1221 pencils
ricklongo | Fri, 2009-10-23 09:07
1

I think this gives a totally misguided impression.

Being treated as "fragile" is the last think the elderly would want.

WillyLatasa's picture 188 pencils
WillyLatasa | Mon, 2009-10-26 17:36

Agree with you ricklongo, it's kind of sad...

"Bright ideas bring better results"

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