Comune di Siena: Grandfather
Fragile. To protect and help the third age. Call 800 300 300.
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito
Photographer: Bruno Bruchi
Art Junior: Benedetto Cristofani
Strategic planner: Antonio Paolo
Published: October 2009
2 Comments
I think this gives a totally misguided impression.
Being treated as "fragile" is the last think the elderly would want.
Agree with you ricklongo, it's kind of sad...
"Bright ideas bring better results"