Comune di Siena: Grandfather

Fragile. To protect and help the third age. Call 800 300 300.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito
Photographer: Bruno Bruchi
Art Junior: Benedetto Cristofani
Strategic planner: Antonio Paolo
Published: October 2009

2 comments

ricklongo's picture
ricklongo
1244 pencils

I think this gives a totally misguided impression.

Being treated as "fragile" is the last think the elderly would want.

WillyLatasa's picture
WillyLatasa
616 pencils

Agree with you ricklongo, it's kind of sad...

"Bright ideas bring better results"

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