Comune di Nettuno: Fatigue

Why risk? Stay focused when you drive.In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it’s not worth risking.

Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.

Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo
Published: August 2011

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9 comments

karimba's picture
karimba
8 pencils

well, having a priest and someone else on board and all the other peple in other executions could make it hard to focus. Or not?

NicoCiego's picture
NicoCiego
1035 pencils

Can anyone please translate?
and you, dfgherhdf, you're a damn waste of space. Get lost.

ivan's picture
ivan

Sorry about the spam. I keep cleaning up...

Ivan Raszl, admin of AotW

esteb's picture
esteb
673 pencils

C'mon, it's not so bad. ;-)

shahidali's picture
shahidali
4063 pencils

ha ha ha...like the humor. Well, the execution could have been better but then, Italy has always preferred it the different way.

shahid

Link ITB's picture
Link ITB
5 pencils

There is the translation, you can read it below the picture :-)

jackblack's picture
jackblack
2230 pencils

Baaaaaad.

Anima's picture
Anima
59 pencils

I'm going to be blunt.

The art direction for this series sucks.

The editing is subpar, the composition is weak, the whole thing seems incredibly forced.

le roi's picture
le roi
128 pencils

Are you crazy?

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