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Comune di Nettuno: Fatigue

Comune di Nettuno: Fatigue
Your rating: None Average: 3.8 (31 votes)

Why risk? Stay focused when you drive.In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it’s not worth risking.

Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.

Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo
Published: August 2011

9 Comments

karimba's picture 5 pencils
karimba | Sun, 2011-10-02 14:33

well, having a priest and someone else on board and all the other peple in other executions could make it hard to focus. Or not?

NicoCiego's picture 652 pencils
NicoCiego | Sun, 2011-10-02 20:31

Can anyone please translate?
and you, dfgherhdf, you're a damn waste of space. Get lost.

ivan's picture
ivan | Sun, 2011-10-02 23:26

Sorry about the spam. I keep cleaning up...

esteb's picture 673 pencils
esteb | Mon, 2011-10-03 07:59

C'mon, it's not so bad. ;-)

shahidali's picture 3864 pencils
shahidali | Mon, 2011-10-03 00:04
8

ha ha ha...like the humor. Well, the execution could have been better but then, Italy has always preferred it the different way.

shahid

Link ITB's picture 5 pencils
Link ITB | Mon, 2011-10-03 09:51

There is the translation, you can read it below the picture :-)

jackblack's picture 1462 pencils
jackblack | Tue, 2011-10-04 00:02

Baaaaaad.

Anima's picture 59 pencils
Anima | Tue, 2011-10-04 01:32

I'm going to be blunt.

The art direction for this series sucks.

The editing is subpar, the composition is weak, the whole thing seems incredibly forced.

le roi's picture 128 pencils
le roi | Sat, 2011-10-15 05:34
2

Are you crazy?

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