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Distraction

Agency: 
Published/Aired: 
August 2011
7952
Description: 

Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.

Print advertisment created by Link, Italy for Comune di Nettuno, within the category: Public Interest, NGO.

Why risk? Stay focused when you drive. In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it’s not worth risking.

Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo

Comments (1)

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Hadrons's picture
Hadrons
Activity Score 6041

Great effective copy & image. Nicely done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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