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Distraction

Agency: 
Published/Aired: 
August 2011
Description: 

Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.

Why risk? Stay focused when you drive. In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it’s not worth risking.

Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo

Comments (1)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

Great effective copy & image. Nicely done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
Activity Score 6017

Great effective copy & image. Nicely done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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