Don’t let irresponsible driving wreck Christmas.
Agency: Key. The idea bank. San Juan, Puerto Rico
Creative Director: José Muñoz
Art director: Germán Vazquez
Copywriter: Matías Blazevic
Illustrator: Juan Carlos Montes
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Comments
I don't like it because it will incite religious groups' protests, an unnecessary side effect.
extremely compelling reason not to like something...er...
Not if you're an open-minded and open-hearted religion follower.
Communication is universal, bro.
You dislike it. Your choice.
But I like it.
Awards Arouse Anything
so, you wanna do ads that will please everybody? nice try, john doe. as for me, i'm a catholic, and I think this is one of the more insightful, symbolic anti-dangerous driving ads i've seen. great art (and sweet concept) too.
this comment just goes to show you, there is absolutely no way to even mention religion in any context anymore without inspiring a bunch of whining. isn't it time we just left the whole subject where it belongs...in the past? there really is zero point in discussing it any further. honest to god.
No, religion is part of culture and history. We should not make it a taboo subject.
I like it.quite simple and nice pic
Nice approach to a usually boring and repetitive subject. Nice way to portray the idea without blood (but having a strong effect).
LOVE IT!
I'm semi-religious and what incites me is the cheesy nativity scenes I see every year done in the name of Jesus (note to people who make them: Jesus did not have a neon sign in the manger). I think most people won't find it offensive but rather funny. Good job.
This is good.
AMAZING. SIMPLY BRILLIANT.
Vervroegen tú eres mío!!!!!!!!
very interesting use of a very used visual. Great idea. Is it an illustration or a pic?
great. simply great. but i fear for religious implications. great work though.
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Most times, worst enemies used to be best friends...
Nice work... kudos guys
haha. effectively this ad is redundant if the insurance is compulsory though.
No? :)
wow
It make me laugh and It was supposed to make me think about not drinking and driving.
Aimin for Jesus....
Hits home and gets the point across.
Love it! Cracks me up.
it's so funny..but i like it..
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