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Compulsory Auto Insurance of Puerto Rico: Nativity
Don’t let irresponsible driving wreck Christmas.
Agency: Key. The idea bank. San Juan, Puerto Rico
Creative Director: José Muñoz
Art director: Germán Vazquez
Copywriter: Matías Blazevic
Illustrator: Juan Carlos Montes
Comments
I don't like it because it will incite religious groups' protests, an unnecessary side effect.
extremely compelling reason not to like something...er...
Not if you're an open-minded and open-hearted religion follower.
Communication is universal, bro.
You dislike it. Your choice.
But I like it.
so, you wanna do ads that will please everybody? nice try, john doe. as for me, i'm a catholic, and I think this is one of the more insightful, symbolic anti-dangerous driving ads i've seen. great art (and sweet concept) too.
I like it.quite simple and nice pic
Nice approach to a usually boring and repetitive subject. Nice way to portray the idea without blood (but having a strong effect).
LOVE IT!
I'm semi-religious and what incites me is the cheesy nativity scenes I see every year done in the name of Jesus (note to people who make them: Jesus did not have a neon sign in the manger). I think most people won't find it offensive but rather funny. Good job.
This is good.
AMAZING. SIMPLY BRILLIANT.
Vervroegen tú eres mío!!!!!!!!
very interesting use of a very used visual. Great idea. Is it an illustration or a pic?
great. simply great. but i fear for religious implications. great work though.
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Nice work... kudos guys
haha. effectively this ad is redundant if the insurance is compulsory though.
No? :)
wow
It make me laugh and It was supposed to make me think about not drinking and driving.
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