ADVERTISING

Compral

Violent headache, Explosive headache, Burning headache

Agency: Joe Public

Description

We all know just how painful a headache can be. In fact, the pain can be so vivid and so intense, that we have developed metaphors just to help us articulate how specific and painful each headache is. So when our client, Compral, asked us to develop a print campaign to position them as the headache tablet of choice for severe pain, we turned to these metaphors to creatively drive our idea. We used the art of photography to give life to a world where no matter if your headache was explosive, burning or violent, Compral was always the headache tablet of choice.

This professional campaign titled 'Violent headache, Explosive headache, Burning headache' was published in South Africa in May, 2017. It was created for the brand: Compral, by ad agency: Joe Public. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted over 6 years ago.

Credits

Advertising Agency: Joe Public, Johannesburg, South Africa
Executive Creative Director: Roanna Williams
Art Director: Gareth O'Callaghan
Copywriter: Cameron Fraser
Photographer: Sacha Waldman

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.