Companions for Seniors: Shoelace

Lending a helping hand to the elderly of Chicago.

Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Mark Figliulo
Executive Creative Director: Ken Erke
Creative Directors: Jon Wyville, Dave Loew
Art Director: Chris von Ende
Copywriters: Tohru Oyasu, Pete Figel
Photographer: Thomas Chadwick
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty


Pogi5's picture
253 pencils

I like the whole campaign. Makes me smile. Great cause too. And I also own a pair of those walking shoes (Ecco Seawalker) so that's a definitely a "very naiiiiiiiiiice" in my books!

saidukaringa's picture
275 pencils

Super Creativity & Art Direction.
I just like to know is it two person's hand or one hand converted to two

Saidu Karinga
The Idiot

toyasu's picture
4 pencils

2 different people. The elderly lady was 100 years old and still sharp as a tack.

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