Companions for Seniors: Shoelace

Companions for Seniors: Shoelace
Average: 8 (22 votes)

Lending a helping hand to the elderly of Chicago.

Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Mark Figliulo
Executive Creative Director: Ken Erke
Creative Directors: Jon Wyville, Dave Loew
Art Director: Chris von Ende
Copywriters: Tohru Oyasu, Pete Figel
Photographer: Thomas Chadwick
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty

3 comments

Pogi5's picture
253 pencils
Pogi5

I like the whole campaign. Makes me smile. Great cause too. And I also own a pair of those walking shoes (Ecco Seawalker) so that's a definitely a "very naiiiiiiiiiice" in my books!

saidukaringa's picture
273 pencils
saidukaringa

Super Creativity & Art Direction.
I just like to know is it two person's hand or one hand converted to two

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

toyasu's picture
4 pencils
toyasu

2 different people. The elderly lady was 100 years old and still sharp as a tack.