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Companions for Seniors: Cards
Lending a helping hand to the elderly of Chicago.
Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Mark Figliulo
Executive Creative Director: Ken Erke
Creative Directors: Jon Wyville, Dave Loew
Art Director: Chris von Ende
Copywriters: Tohru Oyasu, Pete Figel
Photographer: Thomas Chadwick
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
Comments
It's nice.
Nice. But the old lady's hand looks scary!
Hamburger Helper. ;)
I love this one. Great!
The concept is good but I guess they don't need help to play cards. Bad example.
playing cards might be an impotant part of life for elderly cause it's a common way of socializing. and since many have arthritis a little help is appreciated. I agree it doesn't seem as essential as other visuals but it rings true.
I like the concept a lot. it's really insightful and well produced. very good job.
I know they play a lot, it's just people won't say: "Look, poor old lady can't play cards. That is so terrible! Help them!" As long as more serious problems are there to be solved...
Amnesty International would start a campaign: Donate television to prisoners those cruel bastards keep them away from their favorite shows!
cool
A great campaign, and for a change it looks like it's come from a real brief
Subjectivity, discuss.......
Simple n effective....Like it...
Cheers
Pragya...:)
Does anyone else think this is a terrible pun? A hand of cards, a helping hand - nudge nudge...?
I do. :S
• http://mikelightman.com/blog •
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