Compañía de Galletas Noel: Alarm clock

You know you won’t fall asleep again. You know that you have to get up, and you’ll probably be late. But you know that without those extra five minutes, it’s like you haven’t slept at all.
There are small things that make you feel great.
SALTIN NOEL crackers
Fill your life

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative VP: Samuel Estrada
Creative Director / Copywriter: Germán Camelo
Art Director / Illustrator: Raul Rodriguez
Published: September 2009

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10 comments

Guest's picture
Guest

someone please explain?

chris myles's picture
chris myles
429 pencils

the advert is trying to draw the emotional attachment of having Saltin Noel Crackers. That Everybody wants an extra five minutes of sleep
and I think that it will take you Five minutes to enjoy those crackers whether you are busy at work or home.

silvi's picture
silvi
4172 pencils

El mensaje es bueno, pero no entiendo la conexión estética. Por qué la pared de ladrillos y el afiche pop art para graficar algo cotidiano y doméstico?

amberkazi's picture
amberkazi
7 pencils

i think this ad simply relates to how those last 5 minutes before you wake up are so precious .... 5 minutes being such a small amount of time.... similar to the small crackers and how those small things (crackers) are so important and irresistable that u almost cant do without them !

Ivancette's picture
Ivancette
153 pencils

Hay un buen concepto pero la ejecución es aburrida, es visto muchos avisos con el mismo insight en escuelas de publicidad, la idea de los insights es ponerles dinamita, que no sea un insight y ya.... le falta el punchy que lo haga un buen aviso, único, MEMORABLE. El arte no tiene coherencia y la traducción es más que aburrida.
Sin embargo es bueno ver cosas conceptuales y no más avisos de cosas que se parecen a cosas y síntesis visuales, buen trabajo.

El que sabe, sabe arte. El que no, es redactor.

rolling.stone's picture
rolling.stone
2740 pencils

somewhat i am liking it, but is here anyone else also who is feeling that showing clock 4 times was not necessary

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~ Quite obviously, I have gathered no moss ! ~

mgriff21's picture
mgriff21
592 pencils

ZZZzzz ...

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

slip's picture
slip
919 pencils

love the copy/idea

SJB

germanhudders's picture
germanhudders
336 pencils

Great copy and concept, but i don't like the graphics or the connection with the art, there is nothing interesting to make me read the copy and its a shame beacuse its a good copy

the201's picture
the201
19 pencils

A B U R I D O y malo.

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