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No more fat excuses, Monday

Agency: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by DDB, Brazil for Companhia Athletica, within the category: Recreation, Leisure.

I'll start on Monday.
No more fat excuses.
Companhia Athletica

Comments (13)

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Highest Rated

Hawrys's picture
Hawrys
Activity Score 198

very very very nice, guys!

andylefty's picture
andylefty
Activity Score 4535

Had this strategy in our book. Like it ;)

akshaysrikar's picture
akshaysrikar
Activity Score 420

Clever art, very true lines. But loses on persuasiveness. So, meh.

kleenex's picture
kleenex
Activity Score 45966

I like all three ads.

dani_boi's picture
dani_boi
Activity Score 166

Great.

mitali prasad's picture
mitali prasad
Activity Score 458

what 's the product? it;s interesting? something to do with gymming?

Jawhari's picture
Jawhari
Activity Score 67

I like the concept

talkingisfree's picture
talkingisfree
Activity Score 2712

The line is very bad. Doesn't add nothing to the idea, just says wat you see and the "fat" word is just bad. The idea is nice though.

Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189

It's from life, Good Work

neary jaclies's picture
neary jaclies
Activity Score 104

good

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

good idea

miko1aj's picture
miko1aj
Activity Score 3086

Off course it's great, of course it's something like an ad for prizes and victories (no problem with that if it's clever)
BUT – i always have a problem with this:
if i have creative idea, simple and noticeable art, why oh why, oh why should i put logo and claim ALWAYS in the right-bottom corner.
It's so unbelievably friggin' non-creative. There are few other ways how to put a final dot on the communicational level in print.
Just my blah-blah.
Go Brazil - as almost always.

mertos's picture
mertos
Activity Score 904

good

Hawrys's picture
Hawrys
Activity Score 198

very very very nice, guys!

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