Agency Network: 
June 2011

Print advertisment created by DDB, Brazil for Companhia Athletica, within the category: Recreation, Leisure.

Spend more time on you.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato
Creatives: Ulisses Razaboni,Marcos Abrucio, Cassio Zanatta, Rodrigo Almeida
Photographer: Daniel Klajmic
Illustrator: Quad Studio

Comments (12)

Log in or register to post comments
NataliaLima's picture
Activity Score 1380

Those pics are kinda sloppy imo. Idea is ok.

AdBuzzer's picture
Activity Score 1174

I really like the concept of this campaign, but as some have already pointed out, the artwork could be better in some details.

morse's picture
Activity Score 18006

Love the elephant. Good job. ;)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
Activity Score 216

If only I could trim my bush to look like an elephant.

Hahalexander's picture
Activity Score 140

this gives me the message that you have to give up on your hobbies in order to get a worked otu body

MK-tessa's picture
Activity Score 216

agree. I would much rather have an epic hobby than look good and be average.

CriticalVoice's picture
Activity Score 165

I do not know. On the one hand, the message is good, on the other hand, there is nothing wrong with doning what you love. And the picture looks so 1970's.

ofalltheginjoints's picture
Activity Score 23

gardeners aren't fat.

kalpesh78's picture
Activity Score 2578

Was it Lynx or Axe that did that 'get a girlfriend' campaign?
I say DONE.

ideas....30 minutes nahi toh free.

MidasTouch's picture
Activity Score 1024

Yeah, girl.
Stop having activities and interests, go back in your bathroom for hours, so that you can been seen -cause that's what girls are for, as your mouth is for smiling not for talking.

...who said I am trolling? :D

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

DanielMoura's picture
Activity Score 7

your looks: all that matters. Everything else is a waste of time. Even your talents.

rosess1's picture
Activity Score 3

Beautiful blog site and I love the idea of producing scarves with your images, you are definitely talented and have an eye for beauty. Elephant looks very lovely.