Companhia Athletica: Dumpster

The idea was to stamp real weight figures on things such as a newsstand, a truck etc. and challenge people to lift them.

Agency: DDB, Brazil; CW: Aricio Fortes; AD: Denis Kakazu Kushiyama; CDs: Sergio Valente, Julio Andery

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Pat FlanneryFriday, June 16, 2006 - 11:38

Would have made more sense if they stuck to things that a weightlifter could lift but the average person probably could not.

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