Companhia Athletica: Dumpster
The idea was to stamp real weight figures on things such as a newsstand, a truck etc. and challenge people to lift them.
Agency: DDB, Brazil; CW: Aricio Fortes; AD: Denis Kakazu Kushiyama; CDs: Sergio Valente, Julio Andery


1 comment
Would have made more sense if they stuck to things that a weightlifter could lift but the average person probably could not.