Companhia Athletica: Deodorant
So you really think that women are going to attack you because of your deodorant?
Advertising Agency: DDB Brazil
Art Director: Thiago Arrighi
Copywriters: Rodolfo Sampaio, Márcio Fritzen
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17 Comments
beautiful
it's beautiful, but I can't really see how the visual is connected to the text at all. seems like the art director and the copywriters have been sitting and working apart the whole time.
"the art director says: whatever I say"
I agree.
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brandon
www.brandonknowlden.com
Totally agree.
You have to hate advertising in order to truly love it.
I disagree. This is far from beautiful. Wrong approach IMHO.
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i m not understand.
Hot air
Jaw-dropping
companhia atlhetica is a gym in brazil...in my opinion it does make sense!...
companhia atlhetica is a gym in brazil...in my opinion it does make sense!...
it's not made to communicate "beautiful"... it's made to communicate "strong".
they illustrate the muscles in a very very nice way (for me).
you see no connection but the 3 ads are showing "muscles" with lines referring to what you can get with them. for me it's a excellent campaign, i like it a lot.
Wrong strat again. Next.
haha i like this line. Don't forget to tell axe.
Shite.
>>>> That's not an ad. THIS is an ad.
Why are the muscles bigger than the legs and your turban?
translation is mispelled.
Seriously, why typeset the ad in english? Just write a caption below it...
nice visual, but what for ?it is not evident at all, too bad !
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