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16 comments

sumbody's picture
sumbody
136 pencils

beautiful

LisAD's picture
LisAD
446 pencils

it's beautiful, but I can't really see how the visual is connected to the text at all. seems like the art director and the copywriters have been sitting and working apart the whole time.

bknowlden's picture
bknowlden
3647 pencils

I agree.

EGGO's picture
EGGO
352 pencils

Totally agree.

You have to hate advertising in order to truly love it.

nitin456's picture
nitin456
133 pencils

i m not understand.

Calibarak's picture
Calibarak
302 pencils

Hot air

jaws of wan hoon's picture
jaws of wan hoon
76 pencils

Jaw-dropping

pepaaa's picture
pepaaa
69 pencils

companhia atlhetica is a gym in brazil...in my opinion it does make sense!...

pepaaa's picture
pepaaa
69 pencils

companhia atlhetica is a gym in brazil...in my opinion it does make sense!...

adrianapr's picture
adrianapr
1238 pencils

it's not made to communicate "beautiful"... it's made to communicate "strong".
they illustrate the muscles in a very very nice way (for me).

you see no connection but the 3 ads are showing "muscles" with lines referring to what you can get with them. for me it's a excellent campaign, i like it a lot.

arthritic.servicing.director's picture
arthritic.servi...
134 pencils

Wrong strat again. Next.

liveinaday's picture
liveinaday
61 pencils

haha i like this line. Don't forget to tell axe.

Rog's picture
Rog
6094 pencils

Shite.

>>>> That's not an ad. THIS is an ad.

doubleturban's picture
doubleturban
118 pencils

Why are the muscles bigger than the legs and your turban?

mapliopl's picture
mapliopl
146 pencils

translation is mispelled.

Seriously, why typeset the ad in english? Just write a caption below it...

xhp's picture
xhp
543 pencils

nice visual, but what for ?it is not evident at all, too bad !

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