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Cards

Agency Network: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by DDB, Brazil for Companhia Athletica, within the category: Recreation, Leisure.

Spend more time on you.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato
Creatives: Ulisses Razaboni,Marcos Abrucio, Cassio Zanatta, Rodrigo Almeida
Photographer: Daniel Klajmic
Illustrator: Quad Studio

Comments (11)

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Vingy's picture
Vingy
Activity Score 474

it´s a real nice idea but the art is very mediocre

MK-tessa's picture
MK-tessa
Activity Score 216

I dunno, that castle is pretty sweet! haha

morse's picture
morse
Activity Score 18006

I agree. Left: awesome achievement. Right: average boring guy. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jideel's picture
jideel
Activity Score 30

Yeah thought the same, but amazingly my wife thought differently and believe if it was a woman I too will think same as her. I must agree with her :)

ofalltheginjoints's picture
ofalltheginjoints
Activity Score 23

I agree that the man on the right is average, which I believe is the point. ...had they put a muscle builder I wouldn't have thought the product could possibly be directed at me. I think it works.

SuperAndrew's picture
SuperAndrew
Activity Score 99

Only fool

kalpesh78's picture
kalpesh78
Activity Score 2578

Was it Lynx or Axe that did that 'get a girlfriend' campaign?
I say DONE.

ideas....30 minutes nahi toh free.

Troll's picture
Troll
Activity Score 676

It was Axe, but this is slightly different. Slightly.
I like the thought though.

MidasTouch's picture
MidasTouch
Activity Score 1024

Yeah, stop posting on ads of the world and train your biceps.
Wait... WHAT?? D:

and wtf about the card castel <<

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

second_creator's picture
second_creator
Activity Score 754

loved it

copywriter

ace85le's picture
ace85le
Activity Score 3935

first idea.

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