Companhia Athletica: Camera

Good shape comes with practice

Advertising Agency: DM9DDB Brazil
Creative Directors: Sergio Valente, Renata Florio, Rodrigo Almeida, Moacyr Netto
Art Director: Bruno Luperi, Rosana Andrade
Copywriter: Marjorie Yamaguti

4 comments

AKesseli's picture
AKesseli
210 pencils

I think the idea is solid, I just don't know why they use a camera? It could be anything and they choose a camera?

morse's picture
morse
16013 pencils

I agree, good campaign, but strange choice of objects.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

nothing special, even done the same on different styles and executions.... the evolution comparison. No, no.

jagadeesh's picture
jagadeesh
749 pencils

great campaign..i like the idea and the copy.
for me the art looks a little bit like this http://adsoftheworld.com/media/print/kadambini_magazine_safety_pin?siz...

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