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Companhia Athletica: Break out, 1

Companhia Athletica: Break out, 1
Your rating: None Average: 7.5 (4 votes)

Advertising Agency: DM9 DDB, Brazil
Via: 24

7 Comments

tiborplus's picture 53 pencils

very nice.

Beatboxer's picture 1523 pencils

Uhhhh, these guys have to be careful with the headlines, i guess...

This one says 'Give a chance for the nice body inside to get rid of you'

I think this is BAD! So they mean you are the fat ugly outside package that must give a chance to whatever beautiful body you have inside you. No, No, No... You ARE independent of your body, no matter what shape it has. =( Thumbs down for this one.

Art direction is still lovely, tough.

Minimum's picture 1496 pencils

let me guess...your fat?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Advertising Pawn's picture 421 pencils

Striking visual + beautiful blend between photography and black+white silhouette. I love the thinking behind this too. Memorable campaign for me. Thanks for the copy translation Beatboxer.

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Saltsea's picture 321 pencils

Beautiful to see. But if you see deeper, it's a weak-first level thought.

bigbadfatmadafaka's picture 488 pencils

ok cool

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