Compal: Fresh

Compal: Fresh

New skin.

Advertising Agency: Y&R Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Illustrators: Benedita Feijó, Michael Andersen
Photographer: Imagination
Published: February 2008

Your rating: None Average: 3.7 (22 votes)

Comments

sonucoues2002's picture

looks like it has icey orange taste

gud packeging

RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

Senhora Kolossa's picture

ah! this advertising campaign makes me wanna make sex.

Haha,
great comment. (don't really know what you wanna say with it, but it works both ways)

why someone post it?
It´s terrible!
It´s awful

ivan's picture

This is the real thing you would find on the streets of Portugal. Is it really that bad?

otto54's picture

The fact that is a real outdoor doesn't mean that is a good campaign.
I think that almost evrey ads posted on this site are published ads.
The artdirection is old and there is no concept.

----------------------------
Advertising pass, pasta remain...

Mr. Fireman's picture

Yes, it is. Sorry.

Peace, love and lots of good ads.

its not bad, neither is it very good...

its like those general ads that we see everyday and yet dont notice....

its Candy eye ad, very refreshing...i wana try it...

O M G.........

your work is your identity.
http://harshikcreations.blogspot.com/

it's not skin, it's BARK.
it's not good, it's BAD!

Actually, it's not bark. It's more like "peel".

left view look very fresh and attractive, on the opposite view, dark green no suitable to match it. It makes look no really fresh.
total mark = 49/100% fail

monotone's picture

yes it's more like 'peel' (not skin). this was the advertising compal did when they launched the new packaging for compal.

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