Compactor: Yoda

Whoomm! MaxxLux highlighter.

Advertising Agency: Grupo Unlike de Comunicação, Rio de Janeiro, Brazil
Creative Director: Henrique Carvalho
Art Director: Felipe Paganoti
Copywriter: Pedro Portugal
Photographer: Ricardo Pimentel
3D / Post-production: Manufatura ++

Published: 
September 2012

13 comments

Nike Diesel's picture
Nike Diesel
13431 pencils
stickynotes's picture
stickynotes
1094 pencils

uff.. how old is this idea?? nothing new

Aitor Borras's picture
Aitor Borras
245 pencils

Funny!

Creative Director. www.aitorborras.com

Shawali's picture
Shawali
8440 pencils

Borrowed interest, no connection with the product, borderline punny (highlighter/lightsaber, give me a break).

Nothing much to save here...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Barbara O.'s picture
Barbara O.
211 pencils

So so. Only Star Wars fans will relate with the visual. I haven't the slightest clue how they go hand in hand (never watched Star Wars in my life)

Barbara O.

hasalaka.th's picture
hasalaka.th
288 pencils

It's not cool at all.

CommandZ's picture
CommandZ
2494 pencils

Good idea this is not. Try better next time you will. Hmph.

Lisbon freak's picture
Lisbon freak
492 pencils

Yaaaawn.

arthurmontenegro's picture
arthurmontenegro
15 pencils

An old idea this is.

Rezyuz's picture
Rezyuz
47 pencils

i could swear ive seen this exact ad with duracell

andylefty's picture
andylefty
4535 pencils

K

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