Compactor Cia de Canetas: Yoda

Whoomm! MaxxLux highlighter.

Advertising Agency: Grupo Unlike de Comunicação, Rio de Janeiro, Brazil
Creative Director: Henrique Carvalho
Art Director: Felipe Paganoti
Copywriter: Pedro Portugal
Photographer: Ricardo Pimentel
3D/Post-production: Manufatura +
Published: Setember 2012

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ivan's picture

Ivan Raszl, admin of AotW

Nike Diesel's picture
Nike Diesel
13339 pencils
stickynotes's picture
1058 pencils

uff.. how old is this idea?? nothing new

Aitor Borras's picture
Aitor Borras
245 pencils


Creative Director.

Shawali's picture
8387 pencils

Borrowed interest, no connection with the product, borderline punny (highlighter/lightsaber, give me a break).

Nothing much to save here...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Barbara O.'s picture
Barbara O.
191 pencils

So so. Only Star Wars fans will relate with the visual. I haven't the slightest clue how they go hand in hand (never watched Star Wars in my life)

Barbara O.'s picture
290 pencils

It's not cool at all.

CommandZ's picture
2472 pencils

Good idea this is not. Try better next time you will. Hmph.

Lisbon freak's picture
Lisbon freak
407 pencils


arthurmontenegro's picture
15 pencils

An old idea this is.

Rezyuz's picture
47 pencils

i could swear ive seen this exact ad with duracell

andylefty's picture
4533 pencils


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