Comodo.it: Sex position 2

Prevention before coming.
Prevention campaign against AIDS, comodo.it - portal condoms

Advertising Agency: Begood, Bari, Italy
Creative Director: Michele Patruno
Art Director: Michele Patruno
Copywriter: Maria Teresa Curci
Illustrator: Michele Patruno
Published: January 2008

21 comments

Guest's picture
Guest

In the words of the great 21st century philosopher Mr. Lil' Jon "whaaaaaaaaaaaat?" I don't get it

begood's picture
begood
70 pencils

Give me the address of the philosopher, sent him the layout and see if he understands it ...

AmOgodzzz's picture
AmOgodzzz
826 pencils

Hahahaha. I get it but it's juvenile and unoriginal. Not sure if using a tired old middle-school joke in an AIDS prevention campaign is in good taste or advisable.
Lazy stuff, guys. What, do they have 14 year olds making ads over there in Italy?

Guest's picture
Guest

Guest . You don't get it? Well you aren't getting any either are you? Anyway you look at it you have to cover yourself with a 68 ( sorry I'll owe you one).

begood's picture
begood
70 pencils

Sorry, you make me the question more clearly?

Guest's picture
Guest

Cool.. I like... He ain't Getting Any..LOL

begood's picture
begood
70 pencils

Thanks :)

DavidJones's picture
DavidJones
18 pencils

er was that 2 jokes I just didn't get?

Ad's pretty well done but isn't that assertive

begood's picture
begood
70 pencils

Perchè non è assertivo? Thanks.

Juan Cabral's picture
Juan Cabral
709 pencils

Bad idea, ugly layout.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture
mikeelrapido
1929 pencils

Poor.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

begood's picture
begood
70 pencils

is truly poor, but my budget just like my good will, is a social campaign.

Guest's picture
Guest

i don't get it.

Guest's picture
Guest

Nice ad!

Guest's picture
Guest

You have to consider that the cool part here is kinda lost in translation.

"Prevention before coming." in Italian is "Ricordati di preVENIRE prima di VENIRE".
It's actually funny for us (i.e. the Italians. :))

That said, I never saw one of these ads.

Guest's picture
Guest

Il messaggio è secondo me sbagliato. Prevenire prima di venire, può funzionare per una campagna contro le gravidanze indesiderate, ma non per prevenire l'aids. Non mi dispiace nel complesso la multisoggetto. Ti dirò potrebbe funzionare anche senza head. Bye

begood's picture
begood
70 pencils

Ciao, sono interessato a capire perchè sbagliato il messaggio?

Guest's picture
Guest

Copywriter: Peter North
Art Direction: Jenna Jameson
Illustrator: Nacho Vidal
Creative Director: Rocco&Belladona

Guest's picture
Guest

i get it prevention is good.. but y do you need a condom for a 69...

AmOgodzzz's picture
AmOgodzzz
826 pencils

[sigh] 69 is a euphemism for when two people perform oral sex on each other at the same time. Called 69 because the way the numbers look. Imagine the rounded parts of the numbers being the people's heads and the other side being their genitalia. Can be used to describe this act being performed by a heterosexual couple or a homosexual male couple.

The lesbian equivalent of 69 is L7. The all-female 90's grunge band L7 took their name from this term. (They're actually awesome and you should all check out their music if you have time.)

meokhan's picture
meokhan
50 pencils

i thing idea is good but some problems in execution

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