comma: Feels

comma: Feels

The man thinks, the woman feels. The man, thinks the woman, feels.
comma, Can change everything.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Carlos Obers, Ekkehard Frenkler, Mike Rogers, Ilka Vogtmann
Art Directors: Patrizia Marroni, Sonja Faerber
Copywriters: Carlos Obers, Petra Nachtigall
Photograph: Rankin
Published: February 2008

Your rating: None Average: 3.4 (9 votes)

Comments

Submitted by sumsum on Tue, 2008-05-06 05:03.

well done!

Submitted by Davosk on Tue, 2008-05-06 05:13.

Is this for a magazine for thinking women? If so then these ads are spot on. Great copywiting.

Submitted by Davosk on Tue, 2008-05-06 05:18.

I just saw that the category is for clothing/footwear.
That changes things comma a little too smart for a clothing brand.

triqaziz's picture
Submitted by triqaziz on Tue, 2008-05-06 05:20.

I salute the copywriter.
Tariq Aziz

Submitted by Have Heart on Tue, 2008-05-06 05:42.

Sorry, to me this is just pseudo-intelligent. Doesn't make a point.

Submitted by sumsum on Tue, 2008-05-06 05:44.

which is common with fashion ads.

Garg0yle's picture
Submitted by Garg0yle on Tue, 2008-05-06 06:06.

What's so great or 'intellectual' about this OLD 'place the comma change the meaning' ploy?? God some of you people...

It's not all that great.

ShanGhai!

Submitted by sold on Tue, 2008-05-06 08:44.

agree

Submitted by theanc on Tue, 2008-05-06 12:07.

Agreed.

http://augustocorreia.carbonmade.com

Mr Hughes's picture
Submitted by Mr Hughes on Tue, 2008-05-06 14:35.

I, also, agree.

Submitted by Baloonatic on Tue, 2008-05-06 07:51.

This is pap because, unless you already know it doesn't tell what the brand Comma do. It could be an organisation, an agency, anything.

Rubbish.

Submitted by dcgroppo on Tue, 2008-05-06 10:04.

The brand makes de advert.

Submitted by RM on Wed, 2008-05-07 01:43.

Agree with Dugz! It could be for anything! a very wanky piece of work,you should be ashamed of yourselves

Submitted by CreepingFeature on Wed, 2008-05-07 09:12.

Comma splice ftw

Submitted by spacecadetglow on Wed, 2008-05-07 15:27.

love it.
as an ad, it doesn't really advertise anything.
but i love the copy.

Submitted by spacecadetglow on Wed, 2008-05-07 15:28.

maybe with comma, the man is feeling the woman's clothing?
comma clothes are seductive?'
eh?