comma: Feels

The man thinks, the woman feels. The man, thinks the woman, feels.
comma, Can change everything.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Carlos Obers
Art Directors: Patrizia Marroni, Sonja Faerber
Copywriters: Carlos Obers, Petra Nachtigall
Photograph: Rankin
Published: February 2008

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20 comments

sumsum's picture
sumsum
615 pencils

well done!

Davosk's picture
Davosk
4833 pencils

Is this for a magazine for thinking women? If so then these ads are spot on. Great copywiting.

Davosk's picture
Davosk
4833 pencils

I just saw that the category is for clothing/footwear.
That changes things comma a little too smart for a clothing brand.

triqaziz's picture
triqaziz
133 pencils

I salute the copywriter.

Have Heart's picture
Have Heart
922 pencils

Sorry, to me this is just pseudo-intelligent. Doesn't make a point.

sumsum's picture
sumsum
615 pencils

which is common with fashion ads.

Garg0yle's picture
Garg0yle
144 pencils

What's so great or 'intellectual' about this OLD 'place the comma change the meaning' ploy?? God some of you people...

It's not all that great.

sold's picture
sold
3219 pencils

agree

Mr Hughes's picture
Mr Hughes
386 pencils

I, also, agree.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

This is pap because, unless you already know it doesn't tell what the brand Comma do. It could be an organisation, an agency, anything.

Rubbish.

We're going to need more lube.

dcgroppo's picture
dcgroppo
239 pencils

The brand makes de advert.

RM's picture
RM
419 pencils

Agree with Dugz! It could be for anything! a very wanky piece of work,you should be ashamed of yourselves

CreepingFeature's picture
CreepingFeature
244 pencils

Comma splice ftw

spacecadetglow's picture
spacecadetglow
247 pencils

love it.
as an ad, it doesn't really advertise anything.
but i love the copy.

spacecadetglow's picture
spacecadetglow
247 pencils

maybe with comma, the man is feeling the woman's clothing?
comma clothes are seductive?'
eh?

fee's picture
fee
15 pencils

Beautiful and very clever!

Joe345's picture
Joe345
21 pencils

Excellent idea, beautiful artwork!

uglyfart's picture
uglyfart
25 pencils

Very nice. Thank you.

uncletui's picture
uncletui
65 pencils

i like it

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