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Feels

Agency: 
Published/Aired: 
February 2008
Description: 

The man thinks, the woman feels. The man, thinks the woman, feels.
comma, Can change everything.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Carlos Obers
Art Directors: Patrizia Marroni, Sonja Faerber
Copywriters: Carlos Obers, Petra Nachtigall
Photograph: Rankin

Comments (20)

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Highest Rated

uncletui's picture
uncletui
Activity Score 65

i like it

sumsum's picture
sumsum
Activity Score 615

well done!

Davosk's picture
Davosk
Activity Score 4815

Is this for a magazine for thinking women? If so then these ads are spot on. Great copywiting.

Davosk's picture
Davosk
Activity Score 4815

I just saw that the category is for clothing/footwear.
That changes things comma a little too smart for a clothing brand.

triqaziz's picture
triqaziz
Activity Score 133

I salute the copywriter.

Have Heart's picture
Have Heart
Activity Score 922

Sorry, to me this is just pseudo-intelligent. Doesn't make a point.

sumsum's picture
sumsum
Activity Score 615

which is common with fashion ads.

Garg0yle's picture
Garg0yle
Activity Score 144

What's so great or 'intellectual' about this OLD 'place the comma change the meaning' ploy?? God some of you people...

It's not all that great.

sold's picture
sold
Activity Score 3305

agree

theanc's picture
theanc
Activity Score 2783
Mr Hughes's picture
Mr Hughes
Activity Score 386

I, also, agree.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

This is pap because, unless you already know it doesn't tell what the brand Comma do. It could be an organisation, an agency, anything.

Rubbish.

We're going to need more lube.

dcgroppo's picture
dcgroppo
Activity Score 239

The brand makes de advert.

RM's picture
RM
Activity Score 419

Agree with Dugz! It could be for anything! a very wanky piece of work,you should be ashamed of yourselves

CreepingFeature's picture
CreepingFeature
Activity Score 244

Comma splice ftw

spacecadetglow's picture
spacecadetglow
Activity Score 247

love it.
as an ad, it doesn't really advertise anything.
but i love the copy.

spacecadetglow's picture
spacecadetglow
Activity Score 247

maybe with comma, the man is feeling the woman's clothing?
comma clothes are seductive?'
eh?

fee's picture
fee
Activity Score 15

Beautiful and very clever!

Joe345's picture
Joe345
Activity Score 21

Excellent idea, beautiful artwork!

uglyfart's picture
uglyfart
Activity Score 25

Very nice. Thank you.

uncletui's picture
uncletui
Activity Score 65

i like it

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