Comité Régional du Tourisme Paris Ile-de-France: Rugby World Cup
Enjoy rugby in the capital of love.
Rugby World Cup in Paris kicks off in September.
Rendes-vous now on cestsoparis.com
Advertising Agency: BDDP&Fils, Paris, France
Creative Directors: Guillaume Chifflot, Manoëlle Van Der Vaeren
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Cedric Delsaux
Additional credits: Corbis Sygma
Published: July 2007
36 comments
I'm glad that they used this photo for the ad. Not one of the photo's they took 5 minutes later...
http://patrickbijkerk.wordpress.com/
really like the idea. though photog and typog suck big time.
Great idea, great photog... It's a fuck** good ad! I really love it.
TERRIFIQUE!
Good idea and execution, but it may cause some rejection.
Its a great laugh but a lousy ad! Rugby fans will hate it
I agree.
Hit far away from the target audience.
Too gay.
oh yah agree with Wordnerd, football fans will sure hate it!!!
.. dont they say men in uniforms can do stuff .. things like that?!
didn't they-in this ad- take it steps further, just thinking loud ; P
peace!
i love it, hahahahaha, its a little gay but i love it.
··o.s.h.e··
oshe.pb@hotmail.com
Don't worry about the Gay attitude of the rugbymen, guys! Here in France we are used to that. Try to find the Calendar of the famous Paris rugby team.
It's much much much more... well...no don't look for it...
Wrong target audience.
A hit and a miss.
You're right. Everybody knows that Rugby fans hate funny ads about their favorite sport.
Sorry, but you are wrong. Here in the north hemisphere we can laugh. about nearly everything.
But ok if you downstairs don't agree with that.
Here in Argentina (...downstairs...) we can laugh about a lot of things too... had to say that.
Cool! I'm glad to know that we are now 2 countries loving laughing about rugby!
- Is there another country here, who want to laugh with us?! ;-)))
It was irony... I really love this ad.
disturbing
the whole hand up the shorts bothers me..
That's the best bit.
If you people find this disturbing you're homophobic fucks.
Get some humour (and maybe a cock) into ya.
haha i like this ads.
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i think it works. the french are gay.
well, well, well.. was passing by to see what happened last I commented,
cool guys I'm laughing too..
this ad _as I guess_ says that anyone EVEN the tough and manly rugby players will be influenced with the "city of love" the atmosphere, the wine, the music and the openness to sensuality culture, therefore, it should be funny ; )
I'm going to be honest. I hate it.
Can we see a version with cheerleaders instead?
Funny
http://www.navinharish.org
http://www.picturejockey.com
Very Daring. At least it will get lots of people talking, even on this website.
Nice ad. But the typo n the system work cud have been much better. U can clearly tell that the stands at the back are a flat paste ons
grabbing... attention grabbing, other than all the literal grabbin shown in d visual.. it clicks.. nice idea!!
bold and crossing boudaries, like it, ...guess looking for shock effect based on homoerotic fantasy... eye candy for homo friendly crowd... may be angrying for some insecure straight males... but hope amusing for gay kewl guys... in a way ridiculusly funny as any gay athlete can attest: in the field not fantasy but commitment to sport effort counts... erotica just evaporates...
Una porkeria!!! es obseno y soez, que asco.
The target audience cannot be the rugby fans 'cos they will go to Paris in September anyway.
If the target audience is the non-rugby fans, guess this is a great success in making everybody talks, around the world... Kind of like the MTV of Kylie Minogue...
I totally hate this, its just soooo gay!!! Rubish!
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house
What's wrong with the typography?