Comieco: Enemies, Scotch-tape

SCOTCH-TAPE IS TREACHEROUS.
Search out and remove all adhesive tape from boxes. A good paper recycle has many enemies: discover them all on comieco.org

Comieco is an Italian organization for paper recycle. This campaign aims to improve the quality of the paper recycle by pointing out the things you can't throw in the recycle bin.

Advertising Agency: Tita, Italy
Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Andrea Masciullo
Published: September 2010

7 comments

Jotacef's picture
Jotacef
219 pencils

hard to understand...

Hibon's picture
Hibon
3732 pencils

Not hard.... VERY hard to understand.

Simple ideas are the best !

Guest's picture
Guest

Not hard to understand. You can recycle packaging tape, therefore it needs to be removed from a box or else it cant be recycled when collected. A.K.A... tape is recycling enemy, so remove it before you recycle.

The ads don't look great, and I don't think it's an amazing concept, but even with the poor translation, I managed to get it.

Guest's picture
Guest

i agree

riyelam's picture
riyelam
370 pencils

Nice Nice Nice.............. Too good

Azelixi's picture
Azelixi
18 pencils

is this student work?

Guest's picture
Guest

I guess is a student work. Banal.

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