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Enemies, Scotch-tape

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Published/Aired: 
September 2010
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Description: 

Comieco is an Italian organization for paper recycle. This campaign aims to improve the quality of the paper recycle by pointing out the things you can't throw in the recycle bin.

SCOTCH-TAPE IS TREACHEROUS.
Search out and remove all adhesive tape from boxes. A good paper recycle has many enemies: discover them all on comieco.org

Advertising Agency: Tita, Italy
Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Andrea Masciullo

Comments (7)

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Guest

Not hard to understand. You can recycle packaging tape, therefore it needs to be removed from a box or else it cant be recycled when collected. A.K.A... tape is recycling enemy, so remove it before you recycle.

The ads don't look great, and I don't think it's an amazing concept, but even with the poor translation, I managed to get it.

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