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Agency: 
Published/Aired: 
October 2011
18705
Description: 

Print advertisment created by Grey, Indonesia for Comforta, within the category: House, Garden.

Sleep like it used to be.

Advertising Agency: Grey, Indonesia
Executive Creative Director: Randy Rinaldi
Art Directors: Ogi Prayoga, Berry Dawanas
Copywriters: Andika Pandjaitan, Dodi Triaviandi
Creative Group Head / Art Director: Nicholas Kosasih
Account Director: Heru Suryoko
Photographer: Handri Karya

Comments (20)

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Highest Rated

bate_palmas's picture
bate_palmas
Activity Score 1479

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

shahidali's picture
shahidali
Activity Score 4069

Like it. Will get the eyeball and the message straight on the face. But as a consumer, ask myself, isn't it a bit of an exaggeration in claiming the benefit for the product? A comfortable dress isn't even the first thing to ensure sleeping like a baby. But then, answering myself on the same question: what about the creative license? Can't they have this much liberty? :-)

shahid

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Consumers aren't without imagination. Exaggeration in this case works to emphasize the benefit.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

We'd all be in a spot of bother if we couldn't exaggerate to claim a product benefit, Shahidali. ;)

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Go with your gut feel, s-man! This says, shows, feels, works.

The Jobless Writer
Will Think for Salary

pierrelastname's picture
pierrelastname
Activity Score 2869

done!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

link smartass!

dani_boi's picture
dani_boi
Activity Score 166

I like it a lot

mitali prasad's picture
mitali prasad
Activity Score 458

please expalin the concept....

Roger Keynes's picture
Roger Keynes
Activity Score 5498

'Older' people (symbolised by their pyjamas, phones, books, watches etc)... sleeping like babies... because the mattress/bed is sooo comfortable, mitali. :)

The Jobless Writer
Will Think for Salary

bensculpt's picture
bensculpt
Activity Score 26

Message received! Well done!

thedavesiknow's picture
thedavesiknow
Activity Score 167

Very nice.

bate_palmas's picture
bate_palmas
Activity Score 1479

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

bate_palmas's picture
bate_palmas
Activity Score 1479

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

mitali prasad's picture
mitali prasad
Activity Score 458

thanks..roger! got it now....

selina's picture
selina
Activity Score 6

sweet

aniruddha.chowkidar's picture
aniruddha.chowkidar
Activity Score 15

Superb

le roi's picture
le roi
Activity Score 128

Superb! I love it!

adgoodie's picture
adgoodie
Activity Score 192

why do ppl need an explanation with this?! Sleep like a baby. sheesh. it can't be any more obvious. i think these are great.

coltrane74's picture
coltrane74
Activity Score 16

brilliant!

Hadrons's picture
Hadrons
Activity Score 6041

Like the concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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