Comforta: Man

Sleep like it used to be.

Advertising Agency: Grey, Indonesia
Executive Creative Director: Randy Rinaldi
Art Directors: Ogi Prayoga, Berry Dawanas
Copywriters: Andika Pandjaitan, Dodi Triaviandi
Creative Group Head / Art Director: Nicholas Kosasih
Account Director: Heru Suryoko
Photographer: Handri Karya

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20 comments

shahidali's picture
shahidali
4063 pencils

Like it. Will get the eyeball and the message straight on the face. But as a consumer, ask myself, isn't it a bit of an exaggeration in claiming the benefit for the product? A comfortable dress isn't even the first thing to ensure sleeping like a baby. But then, answering myself on the same question: what about the creative license? Can't they have this much liberty? :-)

shahid

thedesignaddict's picture
thedesignaddict
5341 pencils

Consumers aren't without imagination. Exaggeration in this case works to emphasize the benefit.

Roger Keynes's picture
Roger Keynes
5498 pencils

We'd all be in a spot of bother if we couldn't exaggerate to claim a product benefit, Shahidali. ;)

Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

Go with your gut feel, s-man! This says, shows, feels, works.

Will Think for Salary

pierrelastname's picture
pierrelastname
2869 pencils

done!

Nike Diesel's picture
Nike Diesel
13339 pencils

link smartass!

dani_boi's picture
dani_boi
159 pencils

I like it a lot

mitali prasad's picture
mitali prasad
408 pencils

please expalin the concept....

Roger Keynes's picture
Roger Keynes
5498 pencils

'Older' people (symbolised by their pyjamas, phones, books, watches etc)... sleeping like babies... because the mattress/bed is sooo comfortable, mitali. :)

Will Think for Salary

bensculpt's picture
bensculpt
26 pencils

Message received! Well done!

thedavesiknow's picture
thedavesiknow
167 pencils

Very nice.

bate_palmas's picture
bate_palmas
1479 pencils

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

bate_palmas's picture
bate_palmas
1479 pencils

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

mitali prasad's picture
mitali prasad
408 pencils

thanks..roger! got it now....

selina's picture
selina
6 pencils

sweet

aniruddha.chowkidar's picture
aniruddha.chowkidar
15 pencils

Superb

le roi's picture
le roi
128 pencils

Superb! I love it!

adgoodie's picture
adgoodie
176 pencils

why do ppl need an explanation with this?! Sleep like a baby. sheesh. it can't be any more obvious. i think these are great.

coltrane74's picture
coltrane74
16 pencils

brilliant!

Hadrons's picture
Hadrons
5743 pencils

Like the concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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