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Comforta: Man

Comforta: Man
Your rating: None Average: 7.7 (80 votes)

Sleep like it used to be.

Advertising Agency: Grey, Indonesia
Executive Creative Director: Randy Rinaldi
Art Directors: Ogi Prayoga, Berry Dawanas
Copywriters: Andika Pandjaitan, Dodi Triaviandi
Creative Group Head / Art Director: Nicholas Kosasih
Account Director: Heru Suryoko
Photographer: Handri Karya

20 Comments

shahidali's picture 3864 pencils
shahidali | Mon, 2011-10-03 00:08
8

Like it. Will get the eyeball and the message straight on the face. But as a consumer, ask myself, isn't it a bit of an exaggeration in claiming the benefit for the product? A comfortable dress isn't even the first thing to ensure sleeping like a baby. But then, answering myself on the same question: what about the creative license? Can't they have this much liberty? :-)

shahid

thedesignaddict's picture 4341 pencils
thedesignaddict | Mon, 2011-10-03 00:58

Consumers aren't without imagination. Exaggeration in this case works to emphasize the benefit.

Roger Keynes's picture 4088 pencils
Roger Keynes | Mon, 2011-10-03 16:19

We'd all be in a spot of bother if we couldn't exaggerate to claim a product benefit, Shahidali. ;)

Will Think for Salary

Roger Keynes's picture 4088 pencils
Roger Keynes | Mon, 2011-10-03 01:00
8

Go with your gut feel, s-man! This says, shows, feels, works.

Will Think for Salary

zarski's picture 1712 pencils
zarski | Mon, 2011-10-03 02:56

done!

Nike Diesel's picture 6870 pencils
Nike Diesel | Tue, 2011-10-04 04:09

link smartass!

dani_boi's picture 147 pencils
dani_boi | Mon, 2011-10-03 03:22

I like it a lot

www.daniellobaton.com

mitali prasad's picture 336 pencils
mitali prasad | Mon, 2011-10-03 13:58

please expalin the concept....

Roger Keynes's picture 4088 pencils
Roger Keynes | Mon, 2011-10-03 18:29

'Older' people (symbolised by their pyjamas, phones, books, watches etc)... sleeping like babies... because the mattress/bed is sooo comfortable, mitali. :)

Will Think for Salary

bensculpt's picture 26 pencils
bensculpt | Tue, 2011-10-04 14:18
8

Message received! Well done!

thedavesiknow's picture 162 pencils
thedavesiknow | Wed, 2011-10-05 01:24
9

Very nice.

bate_palmas's picture 603 pencils
bate_palmas | Wed, 2011-10-05 10:04
9

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

bate_palmas's picture 603 pencils
bate_palmas | Wed, 2011-10-05 10:04
9

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

mitali prasad's picture 336 pencils
mitali prasad | Wed, 2011-10-05 13:09

thanks..roger! got it now....

selina's picture 6 pencils
selina | Mon, 2011-10-10 07:57

sweet

aniruddha.chowkidar's picture 15 pencils
aniruddha.chowkidar | Wed, 2011-10-12 13:35

Superb

le roi's picture 128 pencils
le roi | Sat, 2011-10-15 05:32
8

Superb! I love it!

adgoodie's picture 152 pencils
adgoodie | Mon, 2011-10-24 10:38

why do ppl need an explanation with this?! Sleep like a baby. sheesh. it can't be any more obvious. i think these are great.

coltrane74's picture 16 pencils
coltrane74 | Wed, 2011-11-16 02:39

brilliant!

Hadrons's picture 5392 pencils
Hadrons | Sun, 2012-02-12 09:20
8

Like the concept.

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