Comfort Fabric Conditioner: Good Soak, War and Peace

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Anup Chitnis, Sumanto Chattopadhyay
Creative Directors: Anuraag Khandelwal, Satish Desa
Cpywriter: Satish Desa
Art Directors: Anuraag Khandelwal, Krishma Shah
Account Supervisors: Prakash Nair, Jennifer Desai
Illustrator: Nishikant Palande
Image Retoucher: Rajesh. M. Salodker
Published: April 2012

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32 comments

morse's picture
morse
15853 pencils

Very good, but similar to this: http://adsoftheworld.com/media/print/lenor_fabric_softener_bear They have been done at the same time it seems.

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creativechamber's picture
creativechamber
30 pencils

Looks similar, but concept wise this one is stronger.

gonndo's picture
gonndo
1092 pencils

I have to disagree...
It can't be this concept stronger than the Lenor one, just because it is the SAME concept, maybe you're talking about the executions. However, in that case, I have to disagree with you again, because Hitler and Darth Vader are way too used in advertising. Have a nice day...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

almost the same

shahidali's picture
shahidali
4063 pencils

This one's make sense, transition from hitler to gandhi, from hard to soft. But the Jackle one, i.e. the red riding hood, doesn't work well for some reason to me.

shahid

SoCH_TO's picture
SoCH_TO
953 pencils

Dil Bahlane ki liye khayal achha hai Galib !!

Live with Passion

Shawali's picture
Shawali
8395 pencils

Crap crappy crappity crap.

Using ultra polarizing historical figures to sell soap is the ground zero of creativity.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Hadrons's picture
Hadrons
5743 pencils

+10

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

hmaffia's picture
hmaffia
745 pencils

Done!

chuckieT's picture
chuckieT
680 pencils

What client would be stupid enough to approve an ad that makes light of Hitler? There must not be a single Jewish person in all of India.

Hadrons's picture
Hadrons
5743 pencils

Thank you for your common sense & sensitivity.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chamindarathnayake's picture
chamindarathnayake
377 pencils

out of 3 i love this .... best..

Chaminda Rathnayake

Hadrons's picture
Hadrons
5743 pencils

Ogilvy & Mather showing us again incompetent creativity wise.
Creme-de-la-crap.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

djspiralz's picture
djspiralz
491 pencils

it's a copy of Grey's Peru campaign for Lenor softener

kleenex's picture
kleenex
28016 pencils

I would not 100% say that..

This idea is different enough imo.

stke's picture
stke
274 pencils

weak

fuckcannes's picture
fuckcannes
10 pencils

I´d prefer the other work. The lenor ones from Grey Perú.

baliais's picture
baliais
2537 pencils

Sick of comparison Ad

sukhdev's picture
sukhdev
148 pencils

@ sdfgwegwe : thats the cheap publicity, what you are trying to do from this website.

sukhdev's picture
sukhdev
148 pencils

looks good but hard to digest.

salil.sharma's picture
salil.sharma
2278 pencils

Lovely Campaign

Where is the idea's picture
Where is the idea
707 pencils

Oh! so the clothes as simple and beautiful as Gandhi becomes hard and bad as Hitler when you take it out from water that has this conditioner ??!!! ;-) Did they miss out Piyush's name from the list? They must have antagonised him...now does he need a dip in that conditioner??

Milan Solanki's picture
Milan Solanki
986 pencils

When your target is homemakers, bringing Hitler or Darth Vader or Jedi into the argument is not going to work

ivan's picture
ivan

They have been done at the same time apparently.

Ivan Raszl, admin of AotW

iambusy's picture
iambusy
2219 pencils

little forced.... doesnt go to the texture like the animal ones. Good art.

busy.

Mayi92's picture
Mayi92
143 pencils

Nice art work.

charithco's picture
charithco
177 pencils

good art

"Art is my life's satisfaction"

gustavoabrilL's picture
gustavoabrilL
869 pencils

nice art, but it;s done

mr.x's picture
mr.x
952 pencils

Doneee! And recently! Stop copying!!

selectivememory's picture
selectivememory
44 pencils

Great Idea, cool illustration, but "good soak, war and peace'.....doesn't allude to anything relative to Gandhi or Hitler. So, why bring in Tolstoy into it? Please get picky wit the creative team re: research.
All said, I like it!

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