Comfort Fabric Conditioner: Good Soak, Dark Meets Son

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Anup Chitnis, Sumanto Chattopadhyay
Creative Directors: Anuraag Khandelwal, Satish Desa
Cpywriter: Satish Desa
Art Directors: Anuraag Khandelwal, Krishma Shah
Account Supervisors: Prakash Nair, Jennifer Desai
Illustrator: Nishikant Palande
Image Retoucher: Rajesh. M. Salodker
Published: April 2012

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edMaga's picture
56 pencils

Like it!

chamindarathnayake's picture
377 pencils


Chaminda Rathnayake

creativechamber's picture
30 pencils

Looks similar, but concept wise this one is stronger.

hmaffia's picture
745 pencils

Done! [2]

Where is the idea's picture
Where is the idea
707 pencils

Oh! so the clothes as simple and beautiful as Gandhi becomes hard and bad as Hitler when you take it out from water that has this conditioner ??!!! ;-) Did they miss out Piyush's name from the list? They must have antagonised does he need a dip in that conditioner??

nafeeskhan1986's picture
10 pencils

nice execution and thought as well. good work!!!

stickynotes's picture
1058 pencils

good thinking! very simple and cool.
darth vader and hitler are the supermodels of advertising by now, aren't they?

Johnny Cate's picture
Johnny Cate
51 pencils


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