Comfort: Bedroom

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit L.msiricharoenchoke
Creative Director: Santaya Saralak
Copywriters: Santaya Saralak
Advertiser’s Supervisor: May Kwah
Account Manager: Yanyi Chee
Account Supervisor: Anna Soliman/Bethann Poblete
Art Director: Santaya Saralak, Parun Dharmapanij, Nat Promdhep
Illustrator: Surachai Puthikulangkura; Illusion
Photographer: Surachai Puthikulangkura / Illusion
Agency Producer : Paiboon Suwansangroj
Image Composer : Surachai Puthikulangkura; Illusion

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28 comments

silvi's picture
silvi
4172 pencils

Lovely art direction"

dearabby's picture
dearabby
108 pencils

The imagery definitely drives the point home. And it made me smile. =) Very nice.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Guest's picture
Guest

I really like this ad. I know that problably it´s a ghost ad, but it´s so nice. Congrats to art director, beaultiful.

pabloaotw's picture
pabloaotw
235 pencils

wonderful!

Guest's picture
Guest

i like it

AlphaDog's picture
AlphaDog
265 pencils

Great idea.
This is not the tone that this brand "speaks" and makes be doubt if it run...
but if it really did, congratulations

Guest's picture
Guest

what's the product??

Guest's picture
Guest

i must be missing something. was the guy unable to satisfy her because the sheets aren't soft enough? or is he not soft enough since he is made of fabric? or are they both not soft enough? if they are both made of the same fabric, which it appears they are, then wouldn't they not even notice...wouldn't they be used to the feel of their own "skin"?

Guest's picture
Guest

Hmmm... how to tell you ? Ok, wait for being 18.

A stranger abroad's picture
A stranger abroad
427 pencils

He can't satisfy her because he is made of fabric, and the product has made him go soft. The old 'find the one person to whom the product benefit is a bad thing' trick eh?

everartz's picture
everartz
7613 pencils

i dont like this work, though its nicely art directed but its been copied from the comfort original campaign done few years back and everyone must have seen either a TVC or an ad in the newspaper from it. shame on you copycats!

| Everartz |

A stranger abroad's picture
A stranger abroad
427 pencils

I have always thought that sticking to and expanding on an successful, well recognised campaign is a good thing. Why throw out brand recognition and start gain from scratch?

Guest's picture
Guest

Very nice.

Guest's picture
Guest

hi I want to talk English and have new friend only, If you want to talk
in english to email to talk

thank you

aoy_sikan@hotmail.com

Phics's picture
Phics
93 pencils

Very very good. I don't care if the idea was done or not a few years ago.

reactor's picture
reactor
294 pencils

Quite interesting!

Reactor

Guest's picture
Guest

Very very good.... (P'Kwang)

Guest's picture
Guest

bravo

Guest's picture
Guest

jajajajjaja
very funny

PERP's picture
PERP
433 pencils

It's kind of repeated, no? I agree with "A stranger abroad".

.: look for the green giant on the label :.

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

Don't be so stupid to put your dick in the washmachine. Nice aproach.

Guest's picture
Guest

i don´t get it.
can somebody explain this to me?

Bea's picture
Bea
95 pencils

haha! this has got to be the funniest simplest piece of work I've ever seen. its clever and straight to the point. Home run!! brilliant!! :->

Guest's picture
Guest

very funny

Guest's picture
Guest

very cool...
its no way a copycat work coz evn if they have copied ...its from 'their' own work or campaign...how can one copy oneself....thats completely ridiculous...seriously

enigmaad's picture
enigmaad
2 pencils

amazing design realllllllllllllllllllllllllllllllllllllllllllllllllllllly
wwwwwwwwwwwwwwwwooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooowwwww

baraguzzy's picture
baraguzzy
75 pencils

bravo

ArushA's picture
ArushA
9 pencils

love this one so much! hahaha

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