Comex Paints: Homer yellow

We match any color.

Advertising Agency: RT&A/ R.Treviño & Asociados, Monterrey, México
Creative Directors: David Hurtado, Agueda Quiroga
Art Director: Jorge González
Copywriters: Tino Villarreal, Xele Martínez
Illustrator: Jorge González
Published: April 2009

10 comments

Guest's picture
Guest

I'm gonna be an arse and say his stubble isnt yellow so why cant we see it?

Guest's picture
Guest

I'm gonna be an arse and say this concept/ idea is as old as the hills.

Guest's picture
Guest

By the way, I'm gonna be an arse and say you are jealous you didn't came up with this.

It's simple, smart, portable, global and creative.

Good work.
AT

kgeiger's picture
kgeiger
7102 pencils

Agreed. This is a good campaign – with legs.

Guest's picture
Guest

Exactly.

I really, really, really, really get tired of comments like "done before". Practically everything has been done before, somewhere and at sometime in the world. There's no way any amount of research will be able to determine if my concept was done in Brazil 10 years ago.

In fact I m getting so tired of the immense egos and inane comments that flourish on this site. If someone thinks they can do better, then produce an award winning ad that you did. Or don't comment at all. Trying to weed through these comments to find something useful is almost impossible.

It's only advertising!

This site has been re-vamped to look better. But it's the same bullsh*t comments from before.

aerotino's picture
aerotino
12 pencils

(Y)

just write's picture
just write
653 pencils

I did like this idea... but this one very bad...

Guest's picture
Guest

one question: did they license it from original authors?

Guest's picture
Guest

They don't need to, It's not a Hommer Simpson, well to us it is.
But for copyright purposes, it's not, just like water isn't Mineral water.
In other words, to be infrigment it needs to represent the whole character, not just resemble abstractly.

rriveraa's picture
rriveraa
2 pencils

Is a great example of how to sell colors, no paints

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