Comex: Garfield orange

We match any color.

Advertising Agency: RT&A/ R.Treviño & Asociados, Monterrey, México
Creative Directors: David Hurtado, Agueda Quiroga
Art Director: Jorge González
Copywriters: Tino Villarreal, Xele Martínez
Illustrator: Jorge González

Published: 
April 2009

13 comments

borifasio's picture
borifasio
24 pencils

Nice, i really like it!!!!!!!

Guest's picture
Guest

so why would some of his black lines disappear, but not others?

Guest's picture
Guest

I have the same question...

theanc's picture
theanc
2783 pencils

Agreed.

aerotino's picture
aerotino
12 pencils

very nice!

Guest's picture
Guest

good campaign

Guest's picture
Guest

ya habían sacado lo lo mismo con tipografía y ahora con dibujitos? Ya, la verdad están muy básicos los 2 recursos, y ya dejen de autofelicitarse, creen que no nos damos cuenta de que son comentarios de ustedes mismos???

Guest's picture
Guest

Hey, try to be a pro and discuss in english please. You sound sad and jealous. Try harder and show us a good idea coming from your little-local-mind. ..sorry, can you read?

Guest's picture
Guest

To those commenting on the lack of a full drawing of the characters. The ad doesn't need the full drawing. These cartoon icons are immediately recognizable, and the ad focus is the color, not the character. the characters are simply vehicles of color recognition. If TOO much of the character is rendered it would pull the mind too far from the purpose of the ad. Great ads. Great execution.

Guest's picture
Guest

To those commenting on the lack of a full drawing of the characters. The ad doesn't need the full drawing. These cartoon icons are immediately recognizable, and the ad focus is the color, not the character. the characters are simply vehicles of color recognition. If TOO much of the character is rendered it would pull the mind too far from the purpose of the ad. Great ads. Great execution.

thetaoengine's picture
thetaoengine
6 pencils

To those commenting on the lack of a full drawing of the characters. The ad doesn't need the full drawing. These cartoon icons are immediately recognizable, and the ad focus is the color, not the character. the characters are simply vehicles of color recognition. If TOO much of the character is rendered it would pull the mind too far from the purpose of the ad. Great ads. Great execution.

Creativity requires the courage to let go of certainties.

Guest's picture
Guest

I think its orange

Guest's picture
Guest

The same strategy was done about 8 years ago for Dulux paints in the UK. The line was:
You find the colour, we'll match it.

http://www.clipland.com/Summary/500001481/

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