Comments (12)

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mrtalented's picture
Activity Score 2171

the art direction is there. but concept is not there yet.

keep up good work.

Have Heart's picture
Have Heart
Activity Score 922

I don't get it.

ivan's picture

There is a flash ligth at the source of the light if you look close. But, it is just a cool visual with a night sky. I don't think there is something deep to get.

Bye's picture
Activity Score 1464

I always prefer the idea over looks, but christ, this series just works. This is maglite.

musback's picture
Activity Score 355

like the art-direction, but idea is so-so imo
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teenie's picture
Activity Score 1894

The idea is nice, and the execution is lovely, but flashlight ads are a staple in student books. There must be a thousand variations on this same theme - some better, some worse. It's well-trod territory - probably best to stay away from it.

pabloaotw's picture
Activity Score 235

No hay idea? Yo creo que la hay y muy buena. Está poniendo la luminosidad de la Maglite al nivel de los cuerpos celestes.
There is no idea? I believe that there is it and very good. He is putting the luminosity of the Maglite at the level of the celestial bodies.

adzilla's picture
Activity Score 26

It's pretty.

Blanchflower's picture
Activity Score 15

These are beautiful-looking ads, but I think they're concentrating on the wrong thing. The 'Streak of light' one is closest to working. They should have gone for more with a time-lapse or long-aperture theme.

tigor's picture
Activity Score 48
tigor's picture
Activity Score 48

Even though coming from students, it doesn't always weak.

It's a nice attempt.

It'd be nicer if they can at least beat Suthisak's See the dark side.

Scuba Steve's picture
Scuba Steve
Activity Score 74

Love the are direction, keep it up.