Comedy Central: Earnest, 1

Our enemy is called earnest!
Not a moment without comedy. Comedy Central.

This poster campaign was placed in lounges of German Federal Armed Forces barracks. Each headline strikes against "earnest", which is a common name in Germany and the opposite of comedy. Fight earnest!

Advertising Agency: Kempertrautmann, Germany
Art Directors: Mathias Lamken, Axel Schilling
Copywriters: Daniel Ernsting, Christian Soldatke
Accountmanager: Peter Matz