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Earnest, 1

Published/Aired: 
June 2007
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7
Description: 

This poster campaign was placed in lounges of German Federal Armed Forces barracks. Each headline strikes against "earnest", which is a common name in Germany and the opposite of comedy. Fight earnest!

Our enemy is called earnest!
Not a moment without comedy. Comedy Central.

Advertising Agency: Kempertrautmann, Germany
Art Directors: Mathias Lamken, Axel Schilling
Copywriters: Daniel Ernsting, Christian Soldatke
Accountmanager: Peter Matz

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