Começo de Vida: Woodcut

They can read, they can imagine.
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Advertising Agency: Z+ Comunicação, Brazil
Creative Director: Manoel Zanzoti
Art Directors: Marcos Magário Filho, Tércio Alves
Copywriter: Zé Ricardo Novoa
Account Director: Anita Souza
Photographer: Felipe Gombossy
Art Buyer: Alice Iamamura


certaintly's picture
4052 pencils

dont understand the point of the visual

certaintly's picture
4052 pencils

ok just saw the other ad.
so the people theyre palming are characters in books.
ok yea, this works. not THIS one cus i definitely didnt get that a lumberjack man was a character. but in general, the idea works.

Emanresu's picture
2150 pencils

Yes, braille is written language for the blind. Words are formed by patterns of raised dots that are felt with the fingertips.

The lumberjack could very well be Paul Bunyan. I see how it could be hard for others to get without his blue ox.

certaintly's picture
4052 pencils

yes i know what braille is :P
but i think theyre referencing more the insight that blind people palm people's faces to "see" what they look like, to read their expressions, etc.

kleenex's picture
37411 pencils

not a bad set of ads.

655321's picture
172 pencils

Too much of a disconnect here.

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