Começo de Vida: Woodcut

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Advertising Agency: Z+ Comunicação, Brazil
Creative Director: Manoel Zanzoti
Art Directors: Marcos Magário Filho, Tércio Alves
Copywriter: Zé Ricardo Novoa
Account Director: Anita Souza
Photographer: Felipe Gombossy
Art Buyer: Alice Iamamura

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8 comments

certaintly's picture
certaintly
4060 pencils

dont understand the point of the visual

certaintly's picture
certaintly
4060 pencils

ok just saw the other ad.
so the people theyre palming are characters in books.
ok yea, this works. not THIS one cus i definitely didnt get that a lumberjack man was a character. but in general, the idea works.

Emanresu's picture
Emanresu
2150 pencils

Yes, braille is written language for the blind. Words are formed by patterns of raised dots that are felt with the fingertips.

The lumberjack could very well be Paul Bunyan. I see how it could be hard for others to get without his blue ox.

certaintly's picture
certaintly
4060 pencils

yes i know what braille is :P
but i think theyre referencing more the insight that blind people palm people's faces to "see" what they look like, to read their expressions, etc.

kleenex's picture
kleenex
26352 pencils

not a bad set of ads.

655321's picture
655321
132 pencils

Too much of a disconnect here.

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