Comcast Spotlight/I+: Eye-Con Factory
More of the right eyeballs than ever before.
The Comcast Spotlight “eye-con” advertising and rebranding initiative is the brand’s largest since the launch of their cable interconnect effort in 2004, and it positions Comcast Spotlight and I+ as the future of cross-platform audience solutions in the local spot advertising market.
Advertising Agency: Cramer-Krasselt, New York, USA
Chief Creative Officer: Marshall Ross
Executive Creative Directors: Dean Stefanides, Larry Hampel
Senior Art Director: Matthew Schaffer
Senior Copywriter: John Colbert
Media Director: Ken Nippes
Interactive Producer: Laurisa Milici
Senior Art Buyer: Nancy Morey
Interactive Production Partner: FrameStore
Published: July 2011