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Eye-Con Factory

Published/Aired: 
July 2011
Description: 

The Comcast Spotlight “eye-con” advertising and rebranding initiative is the brand’s largest since the launch of their cable interconnect effort in 2004, and it positions Comcast Spotlight and I+ as the future of cross-platform audience solutions in the local spot advertising market.

More of the right eyeballs than ever before.

Advertising Agency: Cramer-Krasselt, New York, USA
Chief Creative Officer: Marshall Ross
Executive Creative Directors: Dean Stefanides, Larry Hampel
Senior Art Director: Matthew Schaffer
Senior Copywriter: John Colbert
Media Director: Ken Nippes
Interactive Producer: Laurisa Milici
Senior Art Buyer: Nancy Morey
Interactive Production Partner: FrameStore

Comments (2)

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Highest Rated

sirvan's picture
sirvan
Activity Score 29860

I agree that it's not super awesome, but we should welcome everything here. Dreck or no.

+++

"I love some things, and don't love some other things."

krautland's picture
krautland
Activity Score 3216

why is this dreck on here?

sirvan's picture
sirvan
Activity Score 29860

I agree that it's not super awesome, but we should welcome everything here. Dreck or no.

+++

"I love some things, and don't love some other things."

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