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Columbus

Published/Aired: 
December 2007
Description: 

Christopher Columbus left for India and discovered America.
When you get lost, you're not always that lucky.
Satellite Navigation Colombus system available with Skoda Octavia and Octavia Wagon.

Advertising Agency: Cayenne Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Stefano Tumiatti, Giandomenico Puglisi

Comments (13)

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Highest Rated

Zekin's picture
Zekin
Activity Score 102

you're welcome.

Zekin's picture
Zekin
Activity Score 102

The copy is too confused. You start saying "sometimes getting lost is good" and finish "if you lost yuor not so lucky". But i'm lucky if i have a navigation system. Or i'm unlucky becouse in this way i can't find something better. Too much word for saying nothing.

The art director is good but i think is dead in the XVI century.

Poor.

juliangray's picture
juliangray
Activity Score 987

"When you get lost, you're not always that lucky."

do you think this is confusing? is linear as hell, lacks creativity, relevance, and impact, but confusing? the message is very clear.

elgrecones's picture
elgrecones
Activity Score 323

agree with u... it's very clear... and clever...

adrianapr's picture
adrianapr
Activity Score 1238

zekin, where is this copy you're talking about? Oh ah eh uuh i see, it's you explaining your interpretation of the ad... a lot more confusing than the ad itself by the way.

"The art director is good but i think is dead in the XVI century", for example, is not a very clear sentence, is it?... (by the way, since when this is a good art direction????)

Never mind, the ad is boring anyway, with or without your comment.

Zekin's picture
Zekin
Activity Score 102

in my opinion too much words for one simple concept. So this is bad copywriting.

The only art director was the painter not who took that from image bank.

My sentence was for smart people, surely not clear, but was'nt advertising.

adrianapr's picture
adrianapr
Activity Score 1238

oh... i got it. i surely got it.
thanks for the explanation, surely i would not understand all of this stuff without your help.

Zekin's picture
Zekin
Activity Score 102

you're welcome.

jonybeta's picture
jonybeta
Activity Score 364

The message is clear but the idea its no so diferent.
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

primo_susto's picture
primo_susto
Activity Score 440

bad bad bad... so forced , if you need to explain the ad, IN THE AD... well so its not an ad

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
Activity Score 136

Stop whining pigs, your psychiatrist will just be in a minute.

Have you taken all your dosages for today?

liveinaday's picture
liveinaday
Activity Score 61

hey! it's ok, clear and normally to understand.
columbus get lost but he lucky because he found America, lucky because now he's remembered (be a famous is a kind of lucky)
but may be you won't lucky like him. (anykind of lucky)

In the other hand, it's right as you said. ha ha don't be serious LOVE AND PEACE

rosss's picture
rosss
Activity Score 146

Student work.

capywriter's picture
capywriter
Activity Score 5509

' ... says another student...

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