Columbia Sportswear: Darts

When you can't see what harms you, it's more dangerous.

Advertising Agency: simple, Chile
Photographer: Gancho
Retoucher: Astro IC

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9 comments

Johnson.A's picture
Johnson.A
43 pencils

at first I thought Columbia launched a new sunscreen line. Feels like it needs to emphasize on the textile/clothing a bit more. But overall, good ad! hope they have one for sunny/snowy weather.

Jay121's picture
Jay121
58 pencils

sign

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

I love the copy, the concept and the visual, but I similarly don't have any idea what Columbia sells that protects from the sun. This would DEFINITELY be a better ad for a line of sunscreen.

contact77's picture
contact77
35 pencils

I agree: the copy and concept are powerful and true. Also Columbia is actually selling a line of clothing with sunproof technology. If you notice the copy and brand logo's it reads: omni shade with sun protection. Perfect.

Nike Diesel's picture
Nike Diesel
13339 pencils
Tejónidas's picture
Tejónidas
244 pencils

is not the same concept, i don't know if it is a copy

Nike Diesel's picture
Nike Diesel
13339 pencils

Visual is too much alike to ignore.
Copy? Always a discussion. But 3M is a pretty big company.
They, the agency involved, should know and try their best to avoid too many similarities.

alvord's picture
alvord
149 pencils

done by scotch 3M Cannes winner.

Eleven淼淼's picture
Eleven淼淼
3 pencils

It is great! but it is better for the product of "sun cream". Anyone to think so ?

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