PRESENTSFashion

Columbia: Rock

Don't hide. Protect yourself.
Stay outside longer with Columbia's Omni-Shade technology with UV sun protection.

Advetising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors, Art Directors: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Retoucher: Gonzalo Arévalo
Account manager: Jorge Pimstein

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2 comments

silvi's picture
silvi
4172 pencils

Idea could be for any other product. It doesn´t match with Columbia, i think.

mikek2's picture
mikek2
28 pencils

That and the entire idea is stolen from the iTunes themed ads. I don't like how they are presenting their product, mainly cause its not their, or how the only way this caught my attention is because of the radical bright colors. Completely and utterly awful.

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