Columbia Omni-Shade: Sun

Protect yourself from what you can't see.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Account manager: Jorge Pimstein

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15 comments

pierrelastname's picture
pierrelastname
2869 pencils

WTF???? unclear message...

freakart's picture
freakart
534 pencils

Like yeah, now it's to this, you have to google the company to understand the ad :D

Columbia Sportswear's Omni-Shade® clothing protects you from damaging UV radiation by blocking the majority of the sun's harmful rays, so you can stay out longer.

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Creativity!

freakart.lv | Twitter

Willey's picture
Willey
140 pencils

LoL....thats below the belt...

Guest's picture
Guest

Very nice, I like it. Interesting approach for the message.

Marlus Lau's picture
Marlus Lau
1806 pencils

Very nice, I like it. Interesting approach for the message.

silvi's picture
silvi
4172 pencils

I like aproach

panicaler's picture
panicaler
8 pencils

CNN.. almost same...
originality plz

Migzter13's picture
Migzter13
973 pencils

yeah.. protect yourself from Predators.. heat vision and invisibility? deadly mix.
LMAO!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture
rolling.stone
2740 pencils

good approach from product point of view

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~ Quite obviously, I have gathered no moss ! ~

mrckais's picture
mrckais
417 pencils

mmm, i think it eas done by CNN and also won a lion cannes

mrckais

jayesh_chill's picture
jayesh_chill
71 pencils

Sometimes ideas could be so fucked up!(over used)
I followed the link given by
Guest | Thu, 2009-11-26 15:25
which led me to CNN weather ad, from there I was led to another medicine ad with the same idea!

jayesh_chill's picture
jayesh_chill
71 pencils

Sometimes ideas could be so fucked up!(over used)
I followed the link given by
Guest | Thu, 2009-11-26 15:25
which led me to CNN weather ad, from there I was led to another medicine ad with the same idea!

willy wonka's picture
willy wonka
137 pencils

done

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