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Columbia Omni-Shade: Sun

Columbia Omni-Shade: Sun
Your rating: None Average: 3.7 (31 votes)

Protect yourself from what you can't see.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Account manager: Jorge Pimstein

15 Comments

zarski's picture 1318 pencils

WTF???? unclear message...

freakart's picture 538 pencils
4

Like yeah, now it's to this, you have to google the company to understand the ad :D

Columbia Sportswear's Omni-Shade® clothing protects you from damaging UV radiation by blocking the majority of the sun's harmful rays, so you can stay out longer.

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Creativity!

freakart.lv | Twitter

Willey's picture 140 pencils

LoL....thats below the belt...

Guest's picture

Very nice, I like it. Interesting approach for the message.

Marlus Lau's picture 1759 pencils

Very nice, I like it. Interesting approach for the message.

silvi's picture 4174 pencils

I like aproach

panicaler's picture 8 pencils

CNN.. almost same...
originality plz

Guest's picture
Migzter13's picture 985 pencils
5

yeah.. protect yourself from Predators.. heat vision and invisibility? deadly mix.
LMAO!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture 2750 pencils

good approach from product point of view

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~ Quite obviously, I have gathered no moss ! ~

mrckais's picture 421 pencils

mmm, i think it eas done by CNN and also won a lion cannes

mrckais

jayesh_chill's picture 71 pencils

Sometimes ideas could be so fucked up!(over used)
I followed the link given by
Guest | Thu, 2009-11-26 15:25
which led me to CNN weather ad, from there I was led to another medicine ad with the same idea!

jayesh_chill's picture 71 pencils

Sometimes ideas could be so fucked up!(over used)
I followed the link given by
Guest | Thu, 2009-11-26 15:25
which led me to CNN weather ad, from there I was led to another medicine ad with the same idea!

willy wonka's picture 137 pencils

done

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