Columbia: Ocean

Wind falls at the foot of Columbia.

Advertising Agency: Dentsu, Beijing, China
Art Director: Afflatus Dang
Copywriter: Monkey Q

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toomuchflystyles's picture
121 pencils

The credits are better than the ad.

"Afflatus Dang" and "Monkey Q" sound like a crime-fighting duo from the future.

juliangray's picture
987 pencils

ivan we really need awards for the comments.

Leandro's picture
117 pencils

Grand Prix for your comment.

dansheppy52's picture
398 pencils

ahahahah 3rd that.

"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

alvinpck's picture
1467 pencils comment so far~


whitespace's picture
1953 pencils

Best of Show.

jazarah's picture
1262 pencils

no no, wtf!

JFDreamer's picture
176 pencils


yeahp yeahp, Gold for the comment!

Ryon64's picture
18 pencils

I know i am going to get ripped to shreds for saying it. But i kinda like it. Its so random. I think that some of the copy may be missing its for Waterproof shoes.

krautland's picture
3225 pencils

this ad makes no sense whatsoever.
which is why I've been staring at it for minutes now.
hey, perhaps that means it works?

I am getting old.

tanmay's picture
91 pencils


talay's picture
266 pencils

same for me... I've been staring at it for several minutes... trying to understand the process how it came to this... a boot pretending as a boat... and a captain staring through binoculars standing inside the waterproof boot (boat)...

caramba carambita !!!!

Nthngmn's picture
626 pencils

WHAT IS THIS!?!?! I don't know if anyone has come to the realization that in this ad.......there is.....a man in a boot. A man in a boot? whaaaaa?

sold's picture
3219 pencils

i think they change the lines...
this line here belong to the other ad, the line on the other belongs to this one here...

i like it. not too much, but somehow...

ndc500's picture
10 pencils

yea i think the part that casues all the confusion is the wind falling bit. they should have just put "waterproof" and then the logo. perfectly simple.. look how waterproof this boot is.

Sue Anna Joe's picture
Sue Anna Joe
28 pencils

Think they should have just had the captain actually wearing the boots, on the boat, and water splashing into the boat and all over the shoes.

The creativity doesn't really work here. But it's a cute effort. Hehe.'s picture
42 pencils

Great effort

stephenakiogbe's picture
12 pencils

the lines seem missed up

izmild's picture
770 pencils

good message...

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